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#TourismFromZero initiative

Latest news:

The 2020 pandemic and previous years’ overtourism issues showed us both the benefits, the relevance, and the limits of the tourism, hospitality and leisure industries for society. We cannot foresee the future, but we can listen to challenges and start developing solutions. 

So far we have received more than 900 responses in which these questions have been discussed::

  1. How should we IMAGINE tourism now that we have an opportunity to reset the way we do business?
  2. Which CHANGES would you like to see? If any?
  3. What are your CHALLENGES and CONCERNS?
  4. What are your IDEAS and SOLUTIONS to make it through the pandemic AND into a sustainable and innovative future of tourism?

In the name of the global tourism family, many thanks to every single one of you for the inspiring feedback. Your replies are summarized in the sections below.

Don't forget to share YOUR insights (for the first time or again, with new observations):

  

The 10 quotes below are updated every few minutes and elephant word-clouds are recalculated regularly based on your new survey entries. You have to refresh the page or revisit us every so often to see the changed content.

I NEED

Till we get an idea of what will be allowed and under what terms it is hard to know resources needed we can only speculate. Maybe it would be god to ask people if they would we willing to travel if 1) quarantine in place 2) only social distancing in place and other questions that we have but I think this is up to regulators - country to make that steps. (April, 2020)

Tourism employee

Slovenia

Explore #TourismFromZero perspectives


Different perspectives on the selected topic: ALL

Tourism business representative

Bosnia Herzegovina

Tourist

Singapore

Tourism business representative

Slovakia

#From Instagram

TOURISM MEANS

A set of services or service systems to provide transformative experiences to customers. (April, 2020)

Researcher, academic

Japan

CHALLENGES

In my opinion the biggest challenge will be how to alleviate the deep grounded fear that is right now in people and how to persuade them that the world is still safe place for travelling and that other people are not threat anymore. The political measures and role of media are going to be the two mayor factors that will either encourage people to be positive or negative, pesimistic. They will either encourage people to go back to before established travelling routines and continue their lives or block them with reporting just negative news, as the media is doing right now globally. (April, 2020)

Student

Slovenia

CONCERNS

The biggest concern is that current situation continues for "too" long. It could bring fear of travel - even if short term (6-10 months) it a big hit for our industry and this could mean a big shifts. But even though this could be bad for people working in tourism it could also bring inovation and good improvment. (April, 2020)

Tourism employee

Slovenia

IDEAS

Make a tourism that works on imagination ... when there was no crisis people went out and eat and drank coffe. Let restauratns and bars make a fundation where people can donate money to local restaurans or bars just like if they will go for a coffee in the afternoon. (April, 2020)

Tourism employee

Slovenia

I CAN OFFER

My love and support; I would love to donate money to help and do more but I can barely support myself right now. (April, 2020)

Student

United States

I NEED

Some resources I may need are contacts and a good platform to build upon if I wanted to put my ideas to practice. I don't know if a preexisting site would be best or something new, so I would need guidance from a lot of people! (April, 2020)

Student

United States

SOLUTIONS

Not specifically, but it's crucial to use the right psychological procedures (right words, slogans, music, messages) in marketing purposes. The goal of that would be managing crowds of people (tourists) in order to diminish their anxiety, fear of other people and travelling around. (April, 2020)

Student

Slovenia

EXPLOITATION

https://www.ft.com/content/19d90308-6858-11ea-a3c9-1fe6fedcca75 - link to the article written by Yuval Noah Harari that I find curious, as it opens many cotroversial questions and dilemas for the future - as the author states amongst other emphases - a shift from “over the skin” to “under the skin” surveillance, with the use od biometric data. (April, 2020)

Student

Slovenia

OTHER / SPOTTED

Communicate: build up your digital community now! Talk to you guests of tomorrow, contact the loyal guests and ask how are they doing. They will really appreciate it. Encourage people to stay home today and travel tomorrow. Share positive messages and make people dream about your destination. (April, 2020)

Tourism business representative

Slovenia

#TourismFromZero 2020. All Rights Reserved. Disclaimer
Some activities within this AIRTH and Tourism 4.0 initiative are part of Tourism 4.0 TRL 3-6 project