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#TourismFromZero initiative

Latest news:



The 2020 pandemic and previous years’ overtourism issues showed us both the benefits, the relevance, and the limits of the tourism, hospitality and leisure industries for society. We cannot foresee the future, but we can listen to challenges and start developing solutions. 

So far we have received more than 900 responses in which these questions have been discussed::

  1. How should we IMAGINE tourism now that we have an opportunity to reset the way we do business?
  2. Which CHANGES would you like to see? If any?
  3. What are your CHALLENGES and CONCERNS?
  4. What are your IDEAS and SOLUTIONS to make it through the pandemic AND into a sustainable and innovative future of tourism?

In the name of the global tourism family, many thanks to every single one of you for the inspiring feedback. Your replies are summarized in the sections below.

Don't forget to share YOUR insights (for the first time or again, with new observations):

  

The 10 quotes below are updated every few minutes and elephant word-clouds are recalculated regularly based on your new survey entries. You have to refresh the page or revisit us every so often to see the changed content.

CHALLENGES

All is limited, but possible. (November, 2020)

Student

Croatia

Explore #TourismFromZero perspectives


Different perspectives on the selected topic: ALL

Tourism business representative

Bosnia Herzegovina

Tourist

Singapore

Tourism business representative

Slovakia

#From Instagram

TOURISM MEANS

Tourism has been my job and survival for the last 30 years. This is my way of life. (July, 2020)

Tourism employee

Slovenia

CHALLENGES

After COVID-19, we will face challenges in rebuilding trust within our markets that it will be safe to travel again. There might also come other travel trends that do not pay our region the attention. Companies will be economically weaker and might not be able to develop their service and competence, and we might loose the momentum we had where companies were eager to work with sustainability. Many companies might drop prices and stop caring about which clients they get, as long as they get clients. This can be challenging for the general quality level of tourism business in our region. Higher unemployment can lead to emigration from our region, with the result that it will be challenging for the local places to attract new people and for companies to find the right competence. There might be less willingness to contribute to development and marketing of tourism from the public government's side, as they might loose faith in tourism. (May, 2020)

Tourism or convention office, event organizer

Norway

CONCERNS

The recovery from coronavirus will see those who are not committed to sustainability say we have to postpone such concerns and focus on growth.

Those who are committed to sustainability risk believing too greatly that 'this is our moment', and not challenging our own assumptions enough. (April, 2020)

Inventor, consultant

France

IDEAS

Gov'ts will be facing budget deficits in coming years and tourism programs may be impacted. Right now tour operators are emerging across the circumpolar world. They are often competing against larger, more established operators from the outside. I think it's important to look at eligibility requirements for gov't funding, and that regional funding be directed towards Arctic-based operators, as they are the smallest and most vulnerable. This is not the case in all circumpolar jurisdictions. We should use scarce public resources to support local tourism industries. (April, 2020)

Tourism business representative

Canada

I CAN OFFER

I am availible if people want to talk - wheter they have troubles accepting these new situation. (March, 2020)

Student

Slovenia

I NEED

In case the idea goes through - some ways to disinfect the apartments after every guest. (April, 2020)

Tourism employee

Slovenia

SOLUTIONS

https://www.wunderpen.com/ - we sent some letters in the name of our hoteliers and it boomed. The guest wrote personal answers and were very happy. (June, 2020)

Student

Germany

EXPLOITATION

There have been cases I heard of where companies would apply for financial support from the government, even though they where not entitled to get it and had no real need for it. (June, 2020)

Student

Austria

OTHER / SPOTTED

Locals: we all find out plenty of local farmers and other stakeholders in our area in those days. Connect with them, think how to include their products in you offer and how to support your local community in those days. Be an active member and make small actions to help. We are all members of the same destination and together we are stronger. (April, 2020)

Tourism business representative

Slovenia

#TourismFromZero 2020. All Rights Reserved. Disclaimer
Some activities within this AIRTH and Tourism 4.0 initiative are part of Tourism 4.0 TRL 3-6 project