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#TourismFromZero initiative

Latest news:

The 2020 pandemic and previous years’ overtourism issues showed us both the benefits, the relevance, and the limits of the tourism, hospitality and leisure industries for society. We cannot foresee the future, but we can listen to challenges and start developing solutions. 

So far we have received more than 900 responses in which these questions have been discussed::

  1. How should we IMAGINE tourism now that we have an opportunity to reset the way we do business?
  2. Which CHANGES would you like to see? If any?
  3. What are your CHALLENGES and CONCERNS?
  4. What are your IDEAS and SOLUTIONS to make it through the pandemic AND into a sustainable and innovative future of tourism?

In the name of the global tourism family, many thanks to every single one of you for the inspiring feedback. Your replies are summarized in the sections below.

Don't forget to share YOUR insights (for the first time or again, with new observations):

  

The 10 quotes below are updated every few minutes and elephant word-clouds are recalculated regularly based on your new survey entries. You have to refresh the page or revisit us every so often to see the changed content.

CHALLENGES

A lack of communication despite beeing able to spend even more hours than before communicating (May, 2020)

Researcher, academic

Germany

Explore #TourismFromZero perspectives


Different perspectives on the selected topic: ALL

Tourism business representative

Bosnia Herzegovina

Tourist

Singapore

Tourism business representative

Slovakia

#From Instagram

TOURISM MEANS

For me, tourism is the most important thing in life. Without tourism, my family would not have work in our valley and probably they had to move to a bigger city to find new work. Tourism guarantees us a high standard of living in the most beautiful places on Earth. (June, 2020)

Student

Italy

CHALLENGES

Regarding the idea of perpetuating cleaning and security measures in the food and beverage industry, I put myself in the consumer’s shoes – even if in the past the decision to return to a tourist destination was not directly influenced by this aspect, I believe that in the future cleanliness and security will play a decisive role for the holiday option. (July, 2020)

Tourism business representative

Romania

CONCERNS

My concern is that after COVID-19 pandemic accessibility to culture and heritage will be limited with negative consequences especially for more vulnerable visitors, including people with disabilities. Too often these visitors are already excluded from their right “freely to participate in the cultural life of the community and to enjoy the arts” (Article 27 of the Universal Declaration of Human Rights). (May, 2020)

Researcher, academic

Italy

IDEAS

A seemingly easy solution is a better distribution in destinations, places, tourism products. For example: when I was in Zakynthos, Greece, everyone one the island had the infamous »shipwreck« beach on their minds. Everyone wanted to go there (as you can see in the picture, me included). It's really something. BUT, just a few minutes away there was a stunning, picture-perfect hidden beach with white sand, exceptional views and no people. Exactly, NONE. I hope I made my point clear. I am still really happy I got to see that beach, I will never forget it. (April, 2020)

Student

Slovenia

I CAN OFFER

Insights & experience on Asian countries (May, 2020)

Tourist

Singapore

I NEED

Surveys, how to apply sustainability in a ski resort. (April, 2020)

Local resident

Italy

SOLUTIONS

We try to be in contact with our guests and followers through our social media. We are publishing more content for inspiration and also with a support for local businesses. (April, 2020)

Tourism or convention office, event organizer

Slovenia

EXPLOITATION

Not do much an exploitation as such, but discounting I see amongst hotels in Japan will not save the industry as it causes the Prisoner's Dilemma. Everyone could suffer as a result. (April, 2020)

Student

Japan

OTHER / SPOTTED

Communicate: build up your digital community now! Talk to you guests of tomorrow, contact the loyal guests and ask how are they doing. They will really appreciate it. Encourage people to stay home today and travel tomorrow. Share positive messages and make people dream about your destination. (April, 2020)

Tourism business representative

Slovenia

#TourismFromZero 2020. All Rights Reserved. Disclaimer
Some activities within this AIRTH and Tourism 4.0 initiative are part of Tourism 4.0 TRL 3-6 project