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#TourismFromZero initiative

Latest news:



The 2020 pandemic and previous years’ overtourism issues showed us both the benefits, the relevance, and the limits of the tourism, hospitality and leisure industries for society. We cannot foresee the future, but we can listen to challenges and start developing solutions. 

So far we have received more than 900 responses in which these questions have been discussed::

  1. How should we IMAGINE tourism now that we have an opportunity to reset the way we do business?
  2. Which CHANGES would you like to see? If any?
  3. What are your CHALLENGES and CONCERNS?
  4. What are your IDEAS and SOLUTIONS to make it through the pandemic AND into a sustainable and innovative future of tourism?

In the name of the global tourism family, many thanks to every single one of you for the inspiring feedback. Your replies are summarized in the sections below.

Don't forget to share YOUR insights (for the first time or again, with new observations):

  

The 10 quotes below are updated every few minutes and elephant word-clouds are recalculated regularly based on your new survey entries. You have to refresh the page or revisit us every so often to see the changed content.

CHALLENGES

Demand fell 80 percent. (July, 2020)

Tourism business representative

Slovenia

Explore #TourismFromZero perspectives


Different perspectives on the selected topic: ALL

Tourism business representative

Bosnia Herzegovina

Tourist

Singapore

Tourism business representative

Slovakia

#From Instagram

TOURISM MEANS

Our company has a registered travel business. Tourism is therefore extremely important to us. We cannot survive without tourism, travel and excursions. (August, 2020)

Tourism employee

Slovenia

CHALLENGES

With the situation at hand the challenge is to rethink the way we do tourism. The way it impacts all involved. (April, 2020)

Tourist

Slovenia

CONCERNS

That mass tourism and destruction of tourism destinations and local communities will occur again. (April, 2020)

Student

Netherlands

IDEAS

Finding unknown path and parts of solitude, detoxing etc. has been an emerging trend for the last couple of years and I do believe this is a way we could be able to deal with current situation. Slovenia still has lots of unpopulated and secluded areas that could be a great resource to start working on secluded and off the grid holiday packages that are more connected with local experiences and general well being. I believe back to nature should be one of our primary focus during the upcoming tourism season and creating a bond between lesser people that includes spiritual, sport, culture and creative ways of spending time outdoors. We always considered outdoors as being only a spiritual and sports related free time activities, but culture should start being one of the vocal points that should be included in this spectrum now. (March, 2020)

Tourism business representative

Slovenia

I CAN OFFER

Our metodology for marketing is based on customer typologies, personas. We work a lot with models that combine the destination's resources and products with the personas that can be relevant for the destination. We also have resources regarding sustainability issues and culturally sensitivity in tourism, as we work a lot with Sami tourism. (May, 2020)

Tourism or convention office, event organizer

Norway

I NEED

Personally as a student of tourism studies, the main source of resources would be produced from the faculty itself as in this action it would reach to many other students that are able to produce benefits to solution to the problem itself. Probably it would be very productive to create some "brainstorm" activities in classes themselves, and that would also be considered when grading a student. For the whole education system it would as well be good as you said it yourself, we have a very good opportunity to change tourism industry for good in a good way for all of us, and i think that the school system is forgetting about inovative thinking of students. (April, 2020)

Tourism employee

Slovenia

SOLUTIONS

Trying out all sorts of different applications and never stop being curious. (April, 2020)

Student

Germany

EXPLOITATION

Lots of people lose their jobs do to this crisis. Employees have to get rid of a lot of job places because they need to safe money and the people who are still working for this company get less paid than before. Lots of employees in Austria exploited the "Kurzarbeit" because they got money from the government but the workers in this company still worked the same amount of hours than before, but they got less income. (October, 2020)

Student

Austria

OTHER / SPOTTED

Great to see initiative to re-think and evaluate tourism during the pandemic. Thank you. (April, 2020)

Student

Japan

#TourismFromZero 2020. All Rights Reserved. Disclaimer
Some activities within this AIRTH and Tourism 4.0 initiative are part of Tourism 4.0 TRL 3-6 project