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#TourismFromZero initiative

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The 2020 pandemic and previous years’ overtourism issues showed us both the benefits, the relevance, and the limits of the tourism, hospitality and leisure industries for society. We cannot foresee the future, but we can listen to challenges and start developing solutions. 

So far we have received more than 900 responses in which these questions have been discussed::

  1. How should we IMAGINE tourism now that we have an opportunity to reset the way we do business?
  2. Which CHANGES would you like to see? If any?
  3. What are your CHALLENGES and CONCERNS?
  4. What are your IDEAS and SOLUTIONS to make it through the pandemic AND into a sustainable and innovative future of tourism?

In the name of the global tourism family, many thanks to every single one of you for the inspiring feedback. Your replies are summarized in the sections below.

Don't forget to share YOUR insights (for the first time or again, with new observations):

  

The 10 quotes below are updated every few minutes and elephant word-clouds are recalculated regularly based on your new survey entries. You have to refresh the page or revisit us every so often to see the changed content.

CHALLENGES

There are changing travel conditions and challenging times if you want to travel. But there are also cuttings in your personal life, like the university life. I haven't seen my colleagues from university since February. The learning from home is challenging because no one could tell you how you should do it, its new for everyone. At work, we had short-time work for about half a year, and we still don't know what happens next. (October, 2020)

Student

Austria

Explore #TourismFromZero perspectives


Different perspectives on the selected topic: ALL

Tourism business representative

Bosnia Herzegovina

Tourist

Singapore

Tourism business representative

Slovakia

#From Instagram

TOURISM MEANS

Tourism is the moment people can revitalize themselves. A moment to develop self-interest, and self-discovery. (May, 2020)

Tourist

China

CHALLENGES

As of right now, the start date for my post-graduation career has been delayed due to the COVID-19 virus. My family and loved ones have already been impacted with their jobs and small businesses they operate. (April, 2020)

Student

United States

CONCERNS

Tourism faces a great challenge in the current year and I believe it will return changed and just different. Lately, it's been sadly a mess in some ways. Let's face it.. pollution, over-tourism, people using technology too much while traveling etc... pretty unsustainable, at least in some hotspots. This will change from now on and I believe there will be a better balance in demand. (April, 2020)

Student

Slovenia

IDEAS

Certainly all tourism stakeholders can use this time spent at home to work. Tourism, as a labor-intensive industry, does not allow us during the peak season to do all the work we might want. E.g. Check your own website (spelling errors, speed, analytics, SEO, functionality, ease of use, customization for phones,…) (April, 2020)

Student

Slovenia

I CAN OFFER

The best resource I can offer to others is the power to brainstorm new ideas to improve the service processes in our tourism facilities. Just with a lot of innovation and new ways of service it is possible to reach the end with a success and not become a victim of it. (June, 2020)

Student

Italy

I NEED

We need customers, interesting local providers, accommodations that will meet safety standards. (July, 2020)

Tourism employee

Slovenia

SOLUTIONS

A very cool best practice I found is placed in Alta Badia. In this summer every hut and restaurant in the mountains is offering the possibility to take away the lunch in a picnic basket. With this service, you don't have to sit down on a table but you can join your meal on a meadow. (June, 2020)

Student

Italy

EXPLOITATION

Tourist vouchers should also be redeemable in travel agencies, restaurants, museums and national parks. Now some providers are earning a lot, while others are in red numbers.. (August, 2020)

Tourism employee

Slovenia

OTHER / SPOTTED

Home entertainment by the hand of tourism enterprises

This article explains that many tourism enterprises are keeping the contact with their clients, creating activities for kids and adults to help them go through these hard quarantine times. But, why do they do it if it is not their job?

The idea is keep in touch with the clients, even if they are not going to book anything with them right now, to remind clients that they will still be there when the things get stabilized, clients will remember them and start booking again. It is a long view strategy, but I think it is a smart movement from tourism enterprises instead of being just observers of the disaster.

See the original file here: https://www.hosteltur.com/135925_entretenimiento-en-casa-de-la-mano-de-las-empresas-turisticas.html (April, 2020)

Student

Spain

#TourismFromZero 2020. All Rights Reserved. Disclaimer
Some activities within this AIRTH and Tourism 4.0 initiative are part of Tourism 4.0 TRL 3-6 project