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#TourismFromZero initiative

Latest news:



The 2020 pandemic and previous years’ overtourism issues showed us both the benefits, the relevance, and the limits of the tourism, hospitality and leisure industries for society. We cannot foresee the future, but we can listen to challenges and start developing solutions. 

So far we have received more than 900 responses in which these questions have been discussed::

  1. How should we IMAGINE tourism now that we have an opportunity to reset the way we do business?
  2. Which CHANGES would you like to see? If any?
  3. What are your CHALLENGES and CONCERNS?
  4. What are your IDEAS and SOLUTIONS to make it through the pandemic AND into a sustainable and innovative future of tourism?

In the name of the global tourism family, many thanks to every single one of you for the inspiring feedback. Your replies are summarized in the sections below.

Don't forget to share YOUR insights (for the first time or again, with new observations):

  

The 10 quotes below are updated every few minutes and elephant word-clouds are recalculated regularly based on your new survey entries. You have to refresh the page or revisit us every so often to see the changed content.

I CAN OFFER

The local knowledge, for hiking in the surrounding mountains. I can show beautiful little places in nature to relax. (June, 2020)

Student

Austria

Explore #TourismFromZero perspectives


Different perspectives on the selected topic: ALL

Tourism business representative

Bosnia Herzegovina

Tourist

Singapore

Tourism business representative

Slovakia

#From Instagram

TOURISM MEANS

For me tourism is about traveling the world and getting to know new cultures. I do not care about fancy hotels - I want to spend my time outside a building and explore the destinations. For this, I want to be able to travel to places sustainably, and with a feeling like a local. I am a hoStel lover and love the connection with likeminded in a hostel environment. (May, 2020)

Tourism business representative

Germany

CHALLENGES

In my opinion the biggest challenge will be how to alleviate the deep grounded fear that is right now in people and how to persuade them that the world is still safe place for travelling and that other people are not threat anymore. The political measures and role of media are going to be the two mayor factors that will either encourage people to be positive or negative, pesimistic. They will either encourage people to go back to before established travelling routines and continue their lives or block them with reporting just negative news, as the media is doing right now globally. (April, 2020)

Student

Slovenia

CONCERNS

(1) People’s values/view to tourism services after COVID-19 including how technologies can support tourism sectors in terms of social interaction. (2) The utilization of seniors’ participation to tourism services as a service provider. (April, 2020)

Researcher, academic

Japan

IDEAS

The hospitality & tourism industry should work closely with environmental protection industries - Human beings are the true 'virus' in the world. In fact, mother nature does not need humans and she can choose anyways she wants to eradicate this species called “human". It's human's own wishful thinking of protecting the Earth only because humans cannot live without nature. (April, 2020)

Student

United States

I CAN OFFER

Sharing of efforts by OTA and fintech companies and so on. (April, 2020)

Researcher, academic

Japan

I NEED

State aid. (August, 2020)

Tourism employee

Slovenia

SOLUTIONS

For the individual properties, it came down to providing refunds and vouchers for another stay to guests who had already booked for the next few months, as we know they won't be allowed to come stay due to state laws. As a company, we want to keep our employees safe and healthy as well, so telling the ones who can work to work from home. Keeping honest and open communication between the higher-ups and the employees about the status of the company, their working timeline, and honestly anything they have questions and concerns about. (April, 2020)

Tourism employee

United States

EXPLOITATION

I think it is insane that you have to pay over €90 to get tested for COVID 19. There are a lot of people who cannot afford it especially when they were put on "Kurzarbeit" or lost their job. I think everyone should be able to get tested for free. (June, 2020)

Student

Austria

OTHER / SPOTTED

Even if everything in tourism sector has stopped for a while that should not mean everything must be completely cancelled. People should promote themselves through social media and share their ideas. They can still connect with others and with that they show that they care and are still trying to come up with something. (March, 2020)

Student

Slovenia

#TourismFromZero 2020. All Rights Reserved. Disclaimer
Some activities within this AIRTH and Tourism 4.0 initiative are part of Tourism 4.0 TRL 3-6 project