Welcome to the TourismFromZero podcast, where we bring you stories about interesting tourism stakeholders in your country and in your language. In each episode, we host guests from different walks of (tourism) life who share their exciting tourism experiences of how they move tourism "from zero to hero". 

Let us know if you need help with hosting a TourismFromZero podcast in your region: 

In addition to listening to the following podcast episodes, do not miss the news carousel for announcements of new episodes and inspirational quotes from our podcast guests.


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All episodes are also available below for direct listening.

Check out the first three letters for the language of each episode (ENG - English, SLO - Slovenian).

#023 - MITJA JUS, CEO - Roundabout Experiences, Ljubljana, Slovenia

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LANGUAGE Slovenian - DATE April 2021 - LENGTH 51 min - CONTENT:

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What to do if a customer requests that you prepare them a tour with a helicopter as the only means of transport? You make it happen! The story of Roundabout Experiences, one of the leading incoming agencies in Slovenia, and their business adventures on the way to developing boutique and personalized experience offers. Mitja Jus tells us how a trip to Greece made him fall in love with travel and tourism - and took him all the way to the CEO position. 

#022 - JANKO HUMAR, destination management expert - Sontius, Tolmin, Slovenia

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LANGUAGE Slovenian - DATE March 2021 - LENGTH 52 min - CONTENT:

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Janko Humar has been involved in tourism in the Soča Valley for more than 20 years. We can say that he is a pioneer in the development of tourism in this picturesque and adventure-rich region. Recently, he resigned from the position of director of Soča Valley Public Institute of tourism and took an independent (turbulent) entrepreneurial path. He has confided in us what the work of the director and manager of one of the most successful tourist destinations in Slovenia looks like and what could be improved in this area.

#021 - dr. GUNNAR ÞÓR JÓHANNESSON, professor - University of Iceland, Reykjavik, Iceland

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LANGUAGE English - DATE March 2021 - LENGTH 54 min - CONTENT:

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We present our second #AIRTHSpecial podcast episode! Rudi and Miha were joined by Dr. Gunnar Þór Jóhannesson, an active member of AIRTH and Assistant Professor at the University of Iceland.

Although it could be said that Iceland is an exceptional tourism destination, in this episode we learned that they face similar issues regarding tourism recovery as almost everywhere else. Gunnar updated us on the current situation in his country and provided some inspiring ideas on how to build better, more responsible tourism.

#020 - MARJANA GRČMAN, travel journalist - Radio-Television of Slovenia - TV show ''Na lepše''

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LANGUAGE Slovenian - DATE February 2021 - LENGTH 55 min - CONTENT:

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A relaxed conversation with Marjana Grčman, national television's "tourism celebrity" and frontwoman of THE Slovenia's TV travel show "Na lepše''. She is passionate about discovering places off the beaten track and getting to know local stories. Check her thoughts on today's media influence and how it affects travelers. An inspiring episode, not only travel-related but also life-affirming, especially for young people.

#019 - JANEZ JANKO KODILA, entrepreneur - Šunkarna in gourmet Kodila, Markišavci, Slovenia

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LANGUAGE Slovenian - DATE February 2021 - LENGTH 45 min - CONTENT:

In our 19th episode, we spoke to Janez Janko Kodila, who is also known as the patron of Prekmurje ham. He talked about the transformation of the Prekmurje region from a destination that was mostly known for its great spas and low prices, to a region that is now also known for its upscale culinary specialties and experiences. Thanks to Janez and other hard-working locals, Prekmurje is on its way to becoming a boutique destination that follows global tourism trends.

#018 - dr. FLORIAN ZACH, assistant professor - Virginia Tech University, Virginia, USA 

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LANGUAGE English - DATE January 2021 - LENGTH 1 h 5 min - CONTENT:

We present our first #AIRTHSpecial podcast episode! In this series of upcoming episodes, Rudi will be joined by Miha Bratec, a faculty member of the University of Primorska, Faculty of Tourism Studies - Turistica. Together they will interview active members of the tourism innovation association AIRTH about their personal and professional interests. In the first episode, we had Dr. Florian Zach, the co-founder of AIRTH and an assistant professor from Virginia Tech University, USA. The main topic of our episode was Florian's view on how tourism innovation is perceived and why academics and tourism practitioners should work together to make tomorrow's tourism better.

#017 - HELGA LUKAČ, project manager - Expano, Murska Sobota, Slovenia

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LANGUAGE Slovenian - DATE December 2020 - LENGTH 38 min - CONTENT:

In the last episode of 2020, we talked to Helga Lukač, the head of the regional promotional center Expano - ''The gateway to the Pomurje region''. A few weeks ago Expano won the Sejalec award for the most innovative tourism product in Slovenia and talking to Helga we found out why they are such a success story. Expano has become one of the main attractions in Pomurje, a high-tech exhibition and a successful hub for local business and tourism in Pomurje, all in one place. Their goal is to work with local suppliers and co-design local and authentic experiences for their visitors.

#016 - PETER ČRNIČ, tourism entrepreneur  - Bravina Experience, Bela Krajina, Slovenia

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LANGUAGE Slovenian - DATE December 2020 - LENGTH 44 min - CONTENT:

Our guest in the 16th episode was Peter Črnič, CEO of Bravina Experience, an incoming travel agency providing local and authentic experiences in the Bela Krajina region. Before that, he worked as a manager in the Ritz Carlton hotel in Barcelona and later on as a CEO of the regional development agency in Bela Krajina. His perspective from working in different tourism sectors is certainly interesting and his insights on the future of tourism as well.

#015 - dr. TANJA MIHALIČ, professor - Faculty of Economics, University of Ljubljana, Slovenia

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LANGUAGE Slovenian - DATE December 2020 - LENGTH 28 min - CONTENT:

The main theme of our fifteenth episode was sustainable tourism. Our guest was Dr. Tanja Mihalič, who is an expert on sustainability practices. Her research interests are the development and competitiveness of tourism, environmental economics, sustainability and tourism education. Sustainable tourism is much more complex than it seems, and through our presentation, you will learn how we as a society understand sustainability and how broad the concept actually is.

#014 - TINA HUDNIK & MAJA VANMIERLO, tourism professionals  - G-Guides Academy - Ljubljana, Slovenia

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LANGUAGE Slovenian - DATE November 2020 - LENGTH 50 min - CONTENT:

A talk with two visionaries, Tina & Maja, who have grabbed the opportunities in the ‘’new era’’ of tourism with open arms. They are both founders of the G-Guides Academy that currently specializes in training tourist guides to be prepared for the ever-changing demands of tourists. Our talk is a look at the present and the future of tourism. They have pointed out some key points on how virtual experiences are different and why they are not just a short term trend but a chance to rebuild tourism in a better way.

#013 - dr. ANTONIO PAOLO RUSSO, professor in tourism management - Universitat Rovira i Virgili, Tarragona, Catalonia, Spain

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LANGUAGE English - DATE November 2020 - LENGTH 1h 4min - CONTENT:

In this episode you will learn how tourism is shaping the communities that we live in. Dr. Russo gives us a professional insight on his studies and the activities of the H2020 SMARTDEST project, which he is the main coordinator of. We are used to hearing only about the positive effects of tourism, but we often forget about the negative side of it. Dr. Russo critically discusses the problems of overtourism and the possibilities on how to fight against it.

#012 - dr. JANEZ BOGATAJ, professor emeritus - Ljubljana, Slovenia

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LANGUAGE Slovenian - DATE November 2020 - LENGTH 1h 10 min - CONTENT:

Dr. Janez Bogataj is a doctor of ethnological sciences and a professor of art history. He has written more than 80 books on Slovenian cultural and natural heritage, in which he emphasizes the importance of this heritage. He is an expert on Slovenian gastronomy and has also created the concept of 24 Slovenian gastronomic regions. Our guest in the podcast is indeed a living encyclopedia and has the necessary knowledge to build a truly sustainable tourism.

#011 - DRAGO BULC, travel journalist - Slovenian Travel Press Association, Ljubljana, Slovenia

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LANGUAGE Slovenian - DATE October 2020 - LENGTH 1h 17 min - CONTENT:

Our guest in the eleventh episode of the podcast is a living legend of Slovenian tourism. Drago Bulc has spent almost his entire life as a travel journalist. He was a radio host, created some of the most popular Slovenian travel shows on TV and traveled halfway around the world. He gave us some important insights on how to gain trust and credibility and build a community of dedicated followers. We also talked about motorhomes, which Drago believes are one of the most sustainable ways to travel.

#010 - MATEJA KREGAR GLIHA, tourist guide - Association of Regional Tourist Guides, Ljubljana, Slovenia

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LANGUAGE Slovenian - DATE October 2020 - LENGTH 55 min - CONTENT:

He who travels means no harm. These are Mateja's words in our tenth episode of the podcast. An episode that presents travel guides in a different light. You will learn what an important role a travel guide actually plays at a destination and how important it is to recognize the needs of our guests. Mateja shared with us much of her knowledge and experience gained after several decades in tourism and direct contact with guests. A really knowledge-rich episode, which simply cannot be missed.

#009 - IVA HAFNER, connector - Greeting from my window & Run Friendly World, Vienna, Austria

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LANGUAGE English - DATE September 2020 - LENGTH 47 min - CONTENT:

In the ninth (and the 1st English spoken) episode of the TourismFromZero podcast, Rudi talked with Iva Hafner, who currently co-manages a number of projects with global impact. The latest project in which she is actively involved is called Greeting from my window. During the "Covid months", Iva and her partners have built an online community of over 72.000 members from the countries of former Yugoslavia who share pictures from their homes or from their travels in a Facebook group called Greetings from my window (Pozdrav s mog prozora). They have recently completed their crowdfunding initiative and will soon publish a book covering stories and impressions of their group members. Among other things, Iva is co-founder of a hotel certification called Run friendly hotels. We talked about the still undiscovered potential to attract runners as hotel guests and how to treat them.

#008 - VID KMETIČ, tourist walker - Rajzefiber bureau, Maribor, Slovenia

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LANGUAGE Slovenian - DATE August 2020 - LENGTH 56 min - CONTENT:

Our eighth episode is for all those curious listeners out there! We were joined by Vid Kmetič, a member of the Rajzefiber team from the city of Maribor. He is, as he says, responsible for finding the most interesting stories and the design of the Rajzefiber walks. They are especially known for their festival of walks and their different style of guiding tourists. In fact, Vid and other team members are not ordinary tourist guides. Walks, as they call them, are special because of the stories that even locals do not know about, and especially not ''uncle'' Google. There is no shortage of interesting, juicy stories in any city, says Vid! Their main goal is to encourage the locals to fall in love with their hometown and to recognize its beauty and specialties through their stories.

#007 - JANJA VIHER, tourism entrepreneur - Institute for Innovation and Entrepreneurship, Maribor, Slovenia

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LANGUAGE Slovenian - DATE August 2020 - LENGTH 57 min - CONTENT:

We hosted Janja Viher in our seventh podcast episode. Janja has many years of professional experience in tourism. From the public to the private sector Janja has seen a lot! Previously in charge of tourism promotion in the Municipality of Maribor and recently founded the Institute for Innovation and Entrepreneurship, where she introduces the principles of innovation and sustainable development in the destination regions. While listening, you can feel her passion for tourism and her will to constantly innovate.

#006 - MIHA ŠALEHAR, mountain biker - Trail center, Robidišče, Slovenia

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LANGUAGE Slovenian - DATE August 2020 - LENGTH 42 min - CONTENT:

Miha Šalehar was our guest in the sixth episode. He is a full-time journalist turned tourism entrepreneur. He always had a passion for mountain biking, so he and his friends decided to build their own trail bike park in the most western village in Slovenia called Robidišče. A village that was almost forgotten and unhabituated. With the help of a sustainability-driven team, an awesome bike park and new accommodation units, the local community is slowly coming back to life. Their vision is to create a paradise for mountain bikers and they are well on their way. Their project is proof of the high level of collaboration and solidarity, which is crucial for the development of tourism in such a sensitive area. 

#005 - MATEJA HRVATIN KOZLOVIČ, tourism entrepreneur - Istrian breakfast, Truške, Slovenia

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LANGUAGE Slovenian - DATE August 2020 - LENGTH 46 min - CONTENT:

In the fifth podcast episode, Rudi had an interesting talk with Mateja Hrvatin Kozlovič from a small but beautiful village Truške in the Slovenian Istria. Mateja is an exceptional entrepreneur and has more than 16 years of working experience in tourism. She successfully manages the Holiday houses of Slovenian Istria. With the help of students and mentors from the University of Primorska, she developed a new business model of the Istrian breakfast and she has an important role as a president of the tourism cooperative "Zakladi Istre". They talked about the activities and projects she is successfully developing in the region. She also gave us some insightful tips on how to (not) follow trends and how to manage tourism stakeholder collaboration on your destination.

#004 - ALEŠ KACIN, shoemaker - Alojz Karner Handcrafted Shoes, Žiri, Slovenia

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LANGUAGE Slovenian - DATE July 2020 - LENGTH 42 min - CONTENT:

In this podcast episode, we traveled to the end of the world! Rudi was joined by Aleš Kacin, a shoemaker from the municipality of Žiri, an architect and designer by formal education. Aleš is not a regular shoemaker. With his handcrafting skills, he is reviving and sustaining the rich Slovenian and Žiri's shoemaking tradition. His shoes represent a synthesis of handcrafting tradition, modern design, and the idea of sustainable consumption. In this episode, you will follow the shoemaking process from the measurements to the final product. A boutique experience, which is being presented by Aleš in his workshop, is an important added value to the tourism offer of the municipality of Žiri and the wider region.

200721 LFZ_sq32 You can book and enjoy the above shoemaking experience HERE200721 LFZ_sq32

#003 - NATAŠA DOLEJŠI, button maker - Dolejši Fashion Buttons, Šempeter v Savinjski dolini, Slovenia

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LANGUAGE Slovenian - DATE July 2020 - LENGTH 42 min - CONTENT:

In the third episode of our podcast (in Slovenian) Rudi Medved hosted Nataša Dolejši, owner of the Dolejši Fashion Buttons company (the largest button manufacturer in Slovenia) and president of the Tourism Union of the Municipality of Velenje. They talked about the button manufacturing process and the future of the company and emphasized the importance of industrial tourism for the preservation of certain crafts and traditions. Nataša also gave some examples of the benefits of cooperation between stakeholders in her region and spoke about their successfully managed activities.

200721 LFZ_sq32 You can book and enjoy the above button-making experience HERE200721 LFZ_sq32

#002 - BOGDAN ŠTEH, curator - Virtual Museum of Mining Heritage, Trbovlje, Slovenia

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LANGUAGE Slovenian - DATE June 2020 - LENGTH 42 min - CONTENT:

In the second episode, Rudi Medved hosted Bogdan Šteh, curator of the virtual museum of mining heritage located in Trbovlje, a town with an industrial background on their way to an interesting destination worth visiting. Did you know that Trbovlje has the highest chimney in Europe at 360 meters? Rudi and Bogdan talked about the combination of the virtual/physical experience we can see in the museum and how important it is to stay in touch with the latest trends. Bogdan gave us many reasons to visit Trbovlje.

200721 LFZ_sq32 You can book and enjoy the above virtual mining experience HERE200721 LFZ_sq32

#001 - IGOR JURIŠIČ, traveler - President of the Slovenian Travel Association

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LANGUAGE Slovenian - DATE June 2020 - LENGTH 43 min - CONTENT:

The first episode was recorded in Slovenian language and was hosted by Rudi Medved an MSc student of the UP Faculty of Tourism Studies - Turistica, and an active #TourismFromZero community member. The podcast was very adventurous. Rudi was accompanied by Igor Jurisic, President of the Slovenian Travel Association, which has been contributing to the development of tourism in his home region, Slovenia and Europe for more than 10 years. Igor is a remarkable traveler who has visited more than 80 countries around the world. He shared many interesting and wild experiences from his travels. One of them is to gather the representatives of the North and South Korea around one table and plant the ''Maribor vine'' (the oldest vine in the world) in both Koreas as a sign of peace. Igor and Rudi also talked about the development of tourism in the Maribor municipality and in Slovenia. Igor emphasized how important it is for tourism actors to collaborate for the common good.