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#TourismFromZero initiative

Latest news:

The 2020 pandemic and previous years’ overtourism issues showed us both the benefits, the relevance, and the limits of the tourism, hospitality and leisure industries for society. We cannot foresee the future, but we can listen to challenges and start developing solutions. 

So far we have received more than 900 responses in which these questions have been discussed::

  1. How should we IMAGINE tourism now that we have an opportunity to reset the way we do business?
  2. Which CHANGES would you like to see? If any?
  3. What are your CHALLENGES and CONCERNS?
  4. What are your IDEAS and SOLUTIONS to make it through the pandemic AND into a sustainable and innovative future of tourism?

In the name of the global tourism family, many thanks to every single one of you for the inspiring feedback. Your replies are summarized in the sections below.

Don't forget to share YOUR insights (for the first time or again, with new observations):

  

The 10 quotes below are updated every few minutes and elephant word-clouds are recalculated regularly based on your new survey entries. You have to refresh the page or revisit us every so often to see the changed content.

IDEAS

The extra time students hopefully have during quarantine could be used for the following things:

- Complete projects (even if they’re not assigned by school) to demonstrate different facets of my skill set, for example, publishing a paper or article on LinkedIn analyzing the economic impacts of COVID-19 on a specific hospitality company (such as Marriott, Disney, Carnival, etc.), including suggestions for recovery.

- Get certifications or complete LinkedIn Learning classes to demonstrate interest and/or expertise in a certain skill, ex) Google AdWords, Cvent, Microsoft Suite, etc.

- Create a digital portfolio showcasing accomplishments during college.

- Learn an in-demand skill that is relevant to companies that are not being as terribly impacted as the hospitality and tourism industry. For example, learning coding languages, as IT is a needed skill presently to support means of digital connection. (April, 2020)

Student

United States

Explore #TourismFromZero perspectives


Different perspectives on the selected topic: ALL

Tourism business representative

Bosnia Herzegovina

Tourist

Singapore

Tourism business representative

Slovakia

#From Instagram

TOURISM MEANS

A way to learn about different people and cultures, explore and adventure.

Runaway from everydays work and obligations. (April, 2020)

Tourist

Macedonia

CHALLENGES

Crisis, competition, climate change, how to apply sustainability to a already developed mountain destination. (April, 2020)

Local resident

Italy

CONCERNS

I am currently concerned with the timeline. The hospitality and tourism industry will take some time to recover, but there are contrasting views on how quickly the industry will recover. Some have more bullish views and believe that once an "all-clear" is issued we will have an influx of discretionary income spending from "stir-crazy" individuals. Others have more bearish views and believe that the risk aversion associated with the Coronavirus will have a more prolonged effect even after an "all-clear" is issued. (April, 2020)

Student

United States

IDEAS

Pre-pandemic challenges including over-tourism, aircraft emission pollution, and budget travels may be things of the past now. This may be a once-in-a-lifetime opportunity to take a look at Sustainable Development Goals seriously and consider how we want to brand tourism going forward. (April, 2020)

Student

Japan

I CAN OFFER

Usually local operators have partnerships with other local operators - we stick together and support each other. This is true in the Northwest Territories, Canada. (April, 2020)

Tourism business representative

Canada

I NEED

We would need to know more predicitons on the life after. We would need succesfull (guerilla) promotion to (new) markets. (April, 2020)

Tourism business representative

Slovenia

SOLUTIONS

Online wine degustations. (April, 2020)

Tourism employee

Slovenia

EXPLOITATION

I think it is insane that you have to pay over €90 to get tested for COVID 19. There are a lot of people who cannot afford it especially when they were put on "Kurzarbeit" or lost their job. I think everyone should be able to get tested for free. (June, 2020)

Student

Austria

OTHER / SPOTTED

Locals: we all find out plenty of local farmers and other stakeholders in our area in those days. Connect with them, think how to include their products in you offer and how to support your local community in those days. Be an active member and make small actions to help. We are all members of the same destination and together we are stronger. (April, 2020)

Tourism business representative

Slovenia

#TourismFromZero 2020. All Rights Reserved. Disclaimer
Some activities within this AIRTH and Tourism 4.0 initiative are part of Tourism 4.0 TRL 3-6 project