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#TourismFromZero initiative

Latest news:



The 2020 pandemic and previous years’ overtourism issues showed us both the benefits, the relevance, and the limits of the tourism, hospitality and leisure industries for society. We cannot foresee the future, but we can listen to challenges and start developing solutions. 

So far we have received more than 900 responses in which these questions have been discussed::

  1. How should we IMAGINE tourism now that we have an opportunity to reset the way we do business?
  2. Which CHANGES would you like to see? If any?
  3. What are your CHALLENGES and CONCERNS?
  4. What are your IDEAS and SOLUTIONS to make it through the pandemic AND into a sustainable and innovative future of tourism?

In the name of the global tourism family, many thanks to every single one of you for the inspiring feedback. Your replies are summarized in the sections below.

Don't forget to share YOUR insights (for the first time or again, with new observations):

  

The 10 quotes below are updated every few minutes and elephant word-clouds are recalculated regularly based on your new survey entries. You have to refresh the page or revisit us every so often to see the changed content.

IDEAS

After all this is over I wish there could be some type of travel focused event that involves getting people together to share their COVID-19 experiences and stories so that we can not only return to normal but come out of it as a better people and society collectively. I'm hoping that this will help open peoples eyes about how we need to change as a society and just how far we have truly strayed from our humanity. (March, 2020)

Student

United States

Explore #TourismFromZero perspectives


Different perspectives on the selected topic: ALL

Tourism business representative

Bosnia Herzegovina

Tourist

Singapore

Tourism business representative

Slovakia

#From Instagram

TOURISM MEANS

A way of enriching myself. (October, 2020)

Tourist

Italy

CHALLENGES

After COVID-19, we will face challenges in rebuilding trust within our markets that it will be safe to travel again. There might also come other travel trends that do not pay our region the attention. Companies will be economically weaker and might not be able to develop their service and competence, and we might loose the momentum we had where companies were eager to work with sustainability. Many companies might drop prices and stop caring about which clients they get, as long as they get clients. This can be challenging for the general quality level of tourism business in our region. Higher unemployment can lead to emigration from our region, with the result that it will be challenging for the local places to attract new people and for companies to find the right competence. There might be less willingness to contribute to development and marketing of tourism from the public government's side, as they might loose faith in tourism. (May, 2020)

Tourism or convention office, event organizer

Norway

CONCERNS

My concerns are that the world we used to know won't be the same after the pandemic. (December, 2020)

Student

Austria

IDEAS

Let this year slip without consequences lets just block all of the payments and travels wait for the next year and start it all over again like it never happened (May, 2020)

Tourism business representative

Germany

I CAN OFFER

My willing to make the difference. Make the best of this time, you can’t change it and you have to live with it. You have to rethink about several things and find solutions. Don’t be shy. (June, 2020)

Student

Italy

I NEED

Till we get an idea of what will be allowed and under what terms it is hard to know resources needed we can only speculate. Maybe it would be god to ask people if they would we willing to travel if 1) quarantine in place 2) only social distancing in place and other questions that we have but I think this is up to regulators - country to make that steps. (April, 2020)

Tourism employee

Slovenia

SOLUTIONS

Take care of your employees, customers, and business partners, foster an atmosphere of trust and use the time to foster a growth mindset as well as offer (cross-)trainings, webinars, explore ideas of your employees (May, 2020)

Tourism business representative

Germany

EXPLOITATION

VIPs saying we're all in this together to promote themselves. (April, 2020)

Student

Germany

OTHER / SPOTTED

Don't spend this time stressing but building the future plans and gaining new knowledge that will be useful in the next few years. (April, 2020)

Tourism employee

Slovenia

#TourismFromZero 2020. All Rights Reserved. Disclaimer
Some activities within this AIRTH and Tourism 4.0 initiative are part of Tourism 4.0 TRL 3-6 project