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#TourismFromZero initiative

Latest news:

The 2020 pandemic and previous years’ overtourism issues showed us both the benefits, the relevance, and the limits of the tourism, hospitality and leisure industries for society. We cannot foresee the future, but we can listen to challenges and start developing solutions. 

So far we have received more than 900 responses in which these questions have been discussed::

  1. How should we IMAGINE tourism now that we have an opportunity to reset the way we do business?
  2. Which CHANGES would you like to see? If any?
  3. What are your CHALLENGES and CONCERNS?
  4. What are your IDEAS and SOLUTIONS to make it through the pandemic AND into a sustainable and innovative future of tourism?

In the name of the global tourism family, many thanks to every single one of you for the inspiring feedback. Your replies are summarized in the sections below.

Don't forget to share YOUR insights (for the first time or again, with new observations):

  

The 10 quotes below are updated every few minutes and elephant word-clouds are recalculated regularly based on your new survey entries. You have to refresh the page or revisit us every so often to see the changed content.

CONCERNS

It should have been an opportunity to refocus and rethink everything, but I think nothing will change (May, 2020)

Tourism employee

Italy

Explore #TourismFromZero perspectives


Different perspectives on the selected topic: ALL

Tourism business representative

Bosnia Herzegovina

Tourist

Singapore

Tourism business representative

Slovakia

#From Instagram

TOURISM MEANS

Its my life; its the spreading of ideas and culture and my job. (April, 2020)

Student

United States

CHALLENGES

Tourism will probably due to this crisis regressed, so most of tourism services will have a season full of loss. The challenge will be how fast will tourism companies solve the crisis and once again ˝rise from the ashes˝ and countinue. (April, 2020)

Student

Slovenia

CONCERNS

Hotel and hospitality businesses do not have the cash flow to continue before the pandemic is over. I expect many to go out of business. This is terrible for existing stakeholders and may potentially be opportunity for newcomers. (April, 2020)

Student

Japan

IDEAS

I don’t really see myself as someone who has enough knowledge to come up with any meaningful solutions, but I do think that we should focus more on local tourist attractions, so maybe they would deserve more promotion in such times. (April, 2020)

Student

Slovenia

I CAN OFFER

Our metodology for marketing is based on customer typologies, personas. We work a lot with models that combine the destination's resources and products with the personas that can be relevant for the destination. We also have resources regarding sustainability issues and culturally sensitivity in tourism, as we work a lot with Sami tourism. (May, 2020)

Tourism or convention office, event organizer

Norway

I NEED

Trainings concerning how to successfully hold a webinar and keep connections after the online events. (April, 2020)

Tourism or convention office, event organizer

United States

SOLUTIONS

Summer houses, glamping and cabins nearby are booming. I think that's a good solution for now. (May, 2020)

Student

Denmark

EXPLOITATION

Social media influencers using it for attention; politicians making speeches to further their own agendas and blame various other parties instead of taking responsibility. Others whom are price gouging, being rude and inconsiderate, unfortunately this list goes on and on and on. (March, 2020)

Student

United States

OTHER / SPOTTED

I support the initiative, but I am afraid we cannot save tourism until the virus spreads. (August, 2020)

Tourism employee

Slovenia

#TourismFromZero 2020. All Rights Reserved. Disclaimer
Some activities within this AIRTH and Tourism 4.0 initiative are part of Tourism 4.0 TRL 3-6 project