The 2020 pandemic and previous years’ overtourism issues showed us both the benefits, the relevance, and the limits of the tourism, hospitality and leisure industries for society. We cannot foresee the future, but we can listen to challenges and start developing solutions.
So far we have received more than 900 responses in which these questions have been discussed::
How should we IMAGINE tourism now that we have an opportunity to reset the way we do business?
Which CHANGES would you like to see? If any?
What are your CHALLENGES and CONCERNS?
What are your IDEAS and SOLUTIONS to make it through the pandemic AND into a sustainable and innovative future of tourism?
In the name of the global tourism family, many thanks to every single one of you for the inspiring feedback. Your replies are summarized in the sections below.
Don't forget to share YOUR insights (for the first time or again, with new observations):
The 10 quotes below are updated every few minutes and elephant word-clouds are recalculated regularly based on your new survey entries. You have to refresh the page or revisit us every so often to see the changed content.
IDEAS
Each stakeholder will need to devise his own communication tactics. The key is to recognize when consumers will enter into the daydreaming about holidays phase. As long as the media is dominated by posts about the corona virus, consumers will find it difficult to get their thoughts set on holidays. So it is crucial that the situation is monitored daily, prepare a plan and activate it as we begin to arrive at (new) normality. (April, 2020)
Student
Slovenia
Explore #TourismFromZero perspectives
Different perspectives on the selected topic: ALL
Tourism business representative
Bosnia Herzegovina
Tourist
Singapore
Tourism business representative
Slovakia
#From Instagram
TOURISM MEANS
Travelling for me is pushing myself out of the comfort zone and going into the unknown. It broadens your mind and gives you experience only you have. The trip to Cuba gave me a lot of first time experience. From buying and smoking my first cigar and exploring the history of that amazing country. If it wasn’t for that trip I would never find my love for cigars and that is the point of travelling for me. It’s not about the short term experience that travelling provides but about the long term experience that changes you for the rest of your life. (May, 2020)
Student
Slovenia
CHALLENGES
Regarding the idea of perpetuating cleaning and security measures in the food and beverage industry, I put myself in the consumer’s shoes – even if in the past the decision to return to a tourist destination was not directly influenced by this aspect, I believe that in the future cleanliness and security will play a decisive role for the holiday option. (July, 2020)
Tourism business representative
Romania
CONCERNS
Constant cancellations, changed mode of travel. (July, 2020)
Tourism employee
Slovenia
IDEAS
Exploring the world without cars. (April, 2020)
Tourist
Slovenia
I CAN OFFER
A vaaast information on local stories, a good network of local and regional stakeholders (Maribor, Slovenia) and a bit of crazy innovativeness that comes with our formats. (April, 2020)
Tourism business representative
Slovenia
I NEED
Stay in touch with other researchers, especially as we move out of this. (April, 2020)
Researcher, academic
Canada
SOLUTIONS
Not specifically, but it's crucial to use the right psychological procedures (right words, slogans, music, messages) in marketing purposes. The goal of that would be managing crowds of people (tourists) in order to diminish their anxiety, fear of other people and travelling around. (April, 2020)
Student
Slovenia
EXPLOITATION
Criminals phishing company details to claim subsidies entitled for small businesses in various states of Germany. (May, 2020)
Researcher, academic
Germany
OTHER / SPOTTED
We need to raise more awareness about the 'Anthropocene' and the need to move to a form of ecological tourism. (July, 2020)
