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#TourismFromZero initiative

Latest news:



The 2020 pandemic and previous years’ overtourism issues showed us both the benefits, the relevance, and the limits of the tourism, hospitality and leisure industries for society. We cannot foresee the future, but we can listen to challenges and start developing solutions. 

So far we have received more than 900 responses in which these questions have been discussed::

  1. How should we IMAGINE tourism now that we have an opportunity to reset the way we do business?
  2. Which CHANGES would you like to see? If any?
  3. What are your CHALLENGES and CONCERNS?
  4. What are your IDEAS and SOLUTIONS to make it through the pandemic AND into a sustainable and innovative future of tourism?

In the name of the global tourism family, many thanks to every single one of you for the inspiring feedback. Your replies are summarized in the sections below.

Don't forget to share YOUR insights (for the first time or again, with new observations):

  

The 10 quotes below are updated every few minutes and elephant word-clouds are recalculated regularly based on your new survey entries. You have to refresh the page or revisit us every so often to see the changed content.

CONCERNS

Not getting a good job in tourism industry. (March, 2020)

Student

Slovenia

Explore #TourismFromZero perspectives


Different perspectives on the selected topic: ALL

Tourism business representative

Bosnia Herzegovina

Tourist

Singapore

Tourism business representative

Slovakia

#From Instagram

TOURISM MEANS

For me tourism means exploring new countries and places. Personally I don't refer to myself as a tourist when im going to other places. I would say im more like a visitor. I feel like being a tourist has some kind of a bad stigma. I know how it feels if you see more tourists in your city than locals. Thats why I try to not to behave as a tourist when im on vacation. Tourism also plays a big role in the creation and conservation of jobs. So in some way it also feels like a secure and steady income source for a lot of people. (September, 2020)

Student

Austria

CHALLENGES

In my opinion the biggest challenge will be how to alleviate the deep grounded fear that is right now in people and how to persuade them that the world is still safe place for travelling and that other people are not threat anymore. The political measures and role of media are going to be the two mayor factors that will either encourage people to be positive or negative, pesimistic. They will either encourage people to go back to before established travelling routines and continue their lives or block them with reporting just negative news, as the media is doing right now globally. (April, 2020)

Student

Slovenia

CONCERNS

Constant cancellations, changed mode of travel. (July, 2020)

Tourism employee

Slovenia

IDEAS

- Event planners who are highly anxious about the state of the industry and want to diversify their skills to increase their chances of being hired in a business role after quarantine can get certifications in digital marketing, coding, etc. or go back to school for a degree in a different field that provides an essential function (ex: accounting, social work, etc.). (April, 2020)

Tourism or convention office, event organizer

United States

I CAN OFFER

Digital marketing, Consulting, Guests research, Data-driven decisions (May, 2020)

Tourism or convention office, event organizer

Slovenia

I NEED

Advocacy and research to examine the extend to which local operators are good for local economies and data mining to determine the degree of public funding going to non-local businesses and myriad of funding eligibility rules across the circumpolar world. Perhaps our jurisdiction could learn from others. (April, 2020)

Tourism business representative

Canada

SOLUTIONS

Creating new programs and business solutions for small owners that need an extra boost. Sort of a platform for revitalization, shift, changing mind patterns of business owners and transforming them into new stories adapting the situations. (March, 2020)

Tourism business representative

Slovenia

EXPLOITATION

VIPs saying we're all in this together to promote themselves. (April, 2020)

Student

Germany

OTHER / SPOTTED

It's been about 30 years since I started this job. I have experienced the collapse of the Internet bubble, the Lehman shock, the Great East Japan Earthquake, and so on. Marketing techniques such as sales measures, cost control, and attracting customers during these times are the know-how of tourism that cannot be learned in normal times. (June, 2020)

Researcher, academic

Japan

#TourismFromZero 2020. All Rights Reserved. Disclaimer
Some activities within this AIRTH and Tourism 4.0 initiative are part of Tourism 4.0 TRL 3-6 project