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#TourismFromZero initiative

Latest news:

The 2020 pandemic and previous years’ overtourism issues showed us both the benefits, the relevance, and the limits of the tourism, hospitality and leisure industries for society. We cannot foresee the future, but we can listen to challenges and start developing solutions. 

So far we have received more than 900 responses in which these questions have been discussed::

  1. How should we IMAGINE tourism now that we have an opportunity to reset the way we do business?
  2. Which CHANGES would you like to see? If any?
  3. What are your CHALLENGES and CONCERNS?
  4. What are your IDEAS and SOLUTIONS to make it through the pandemic AND into a sustainable and innovative future of tourism?

In the name of the global tourism family, many thanks to every single one of you for the inspiring feedback. Your replies are summarized in the sections below.

Don't forget to share YOUR insights (for the first time or again, with new observations):

  

The 10 quotes below are updated every few minutes and elephant word-clouds are recalculated regularly based on your new survey entries. You have to refresh the page or revisit us every so often to see the changed content.

IDEAS

Tourism flows should be reorganized within the accommodation infrastructure. A new infrastructure with external access for each room could be (re)built. The idea is not new, but from my point of view this kind of hotel was not sought in its true value, which is obvious after the pandemic: less risk of catching a virus. (July, 2020)

Tourism business representative

Romania

Explore #TourismFromZero perspectives


Different perspectives on the selected topic: ALL

Tourism business representative

Bosnia Herzegovina

Tourist

Singapore

Tourism business representative

Slovakia

#From Instagram

TOURISM MEANS

For me tourism is about: exploring new cultures and places; Learning to see the world through new perspectives; getting away from it all; life-long memories; meeting new people; relaxing, speaking other languages, happy times with family and friends. (May, 2020)

Researcher, academic

France

CHALLENGES

Tourism will probably due to this crisis regressed, so most of tourism services will have a season full of loss. The challenge will be how fast will tourism companies solve the crisis and once again ˝rise from the ashes˝ and countinue. (April, 2020)

Student

Slovenia

CONCERNS

The Austrian economy cannot cope with another lockdown, and tourism in particular. If winter tourism fails to appear, many hotels will not survive. Travel abroad is associated with risks because of Covid-19. (June, 2020)

Student

Austria

IDEAS

A seemingly easy solution is a better distribution in destinations, places, tourism products. For example: when I was in Zakynthos, Greece, everyone one the island had the infamous »shipwreck« beach on their minds. Everyone wanted to go there (as you can see in the picture, me included). It's really something. BUT, just a few minutes away there was a stunning, picture-perfect hidden beach with white sand, exceptional views and no people. Exactly, NONE. I hope I made my point clear. I am still really happy I got to see that beach, I will never forget it. (April, 2020)

Student

Slovenia

I CAN OFFER

I work in the hotel management in a luxury castle. There we can provide our guests the maximum comfort with a 8 ha garden (and we only have 25 rooms/suits) so it is perfect for guests, who want a short break from there everyday life, who wants to relaxe, who wants to enjoy the nature.

So nowadays it is necessary to provide your guests everything they want. That they leave your hotel with a smile. (October, 2020)

Student

Austria

I NEED

For tourist right now there is only the option to dream of future trips and looking back at past ones. Many destinations around the world already offer digital content to facilitate this. In the future it will be important to receive information about the immunity of the population and I am sure that less crowded destinations will be more popular in the short run. (April, 2020)

Tourist

Germany

SOLUTIONS

This is the first time we have found ourselves in such a crisis, so we do not know the solution and good practices. (September, 2020)

Tourism employee

Slovenia

EXPLOITATION

https://www.ft.com/content/19d90308-6858-11ea-a3c9-1fe6fedcca75 - link to the article written by Yuval Noah Harari that I find curious, as it opens many cotroversial questions and dilemas for the future - as the author states amongst other emphases - a shift from “over the skin” to “under the skin” surveillance, with the use od biometric data. (April, 2020)

Student

Slovenia

OTHER / SPOTTED

It's been about 30 years since I started this job. I have experienced the collapse of the Internet bubble, the Lehman shock, the Great East Japan Earthquake, and so on. Marketing techniques such as sales measures, cost control, and attracting customers during these times are the know-how of tourism that cannot be learned in normal times. (June, 2020)

Researcher, academic

Japan

#TourismFromZero 2020. All Rights Reserved. Disclaimer
Some activities within this AIRTH and Tourism 4.0 initiative are part of Tourism 4.0 TRL 3-6 project