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#TourismFromZero initiative

Latest news:

The 2020 pandemic and previous years’ overtourism issues showed us both the benefits, the relevance, and the limits of the tourism, hospitality and leisure industries for society. We cannot foresee the future, but we can listen to challenges and start developing solutions. 

So far we have received more than 900 responses in which these questions have been discussed::

  1. How should we IMAGINE tourism now that we have an opportunity to reset the way we do business?
  2. Which CHANGES would you like to see? If any?
  3. What are your CHALLENGES and CONCERNS?
  4. What are your IDEAS and SOLUTIONS to make it through the pandemic AND into a sustainable and innovative future of tourism?

In the name of the global tourism family, many thanks to every single one of you for the inspiring feedback. Your replies are summarized in the sections below.

Don't forget to share YOUR insights (for the first time or again, with new observations):

  

The 10 quotes below are updated every few minutes and elephant word-clouds are recalculated regularly based on your new survey entries. You have to refresh the page or revisit us every so often to see the changed content.

IDEAS

Family businesses can bring more of their personality and family stories into their communication. Time to hop on all social media platforms and make content. Content with stories and emotion. (April, 2020)

Student

Slovenia

Explore #TourismFromZero perspectives


Different perspectives on the selected topic: ALL

Tourism business representative

Bosnia Herzegovina

Tourist

Singapore

Tourism business representative

Slovakia

#From Instagram

TOURISM MEANS

Once someone said that travel is the only thing you buy that makes you richer, and I couldn’t agree more. Because, to me, travel means to live fully, to accept others, to learn in every area you can and to allow the world to shape you into the best person you can truly be. (April, 2020)

Student

Bosnia Herzegovina

CHALLENGES

During the pandemic I followed the trend of the COVID data and read various articles referring to the forecasts for an economic recovery. I found interesting ideas from Croatian, Italian, Slovenian, Austrian and English articles. Each state had visions but in reality no one has a crystal ball to predict the future. For the moment it will be very difficult to start again. People are divided into two groups, those who are so afraid and would like everyone to stay at home and those who want to go out and continue living normal life as before- (May, 2020)

Local resident

Italy

CONCERNS

Cashflow is a major concern, as with any business, as well as the health of our employees and business partners. (May, 2020)

Tourism business representative

United Kingdom

IDEAS

Each stakeholder will need to devise his own communication tactics. The key is to recognize when consumers will enter into the daydreaming about holidays phase. As long as the media is dominated by posts about the corona virus, consumers will find it difficult to get their thoughts set on holidays. So it is crucial that the situation is monitored daily, prepare a plan and activate it as we begin to arrive at (new) normality. (April, 2020)

Student

Slovenia

I CAN OFFER

My joy at work in the tourism industry. (June, 2020)

Student

Germany

I NEED

We need customers, interesting local providers, accommodations that will meet safety standards. (July, 2020)

Tourism employee

Slovenia

SOLUTIONS

6 Startups That Can Help: https://www.plugandplaytechcenter.com/resources/impact-covid-19-travel-hospitality-industry-and-6-startups-can-help/ (May, 2020)

Student

Slovenia

EXPLOITATION

Lots of people lose their jobs do to this crisis. Employees have to get rid of a lot of job places because they need to safe money and the people who are still working for this company get less paid than before. Lots of employees in Austria exploited the "Kurzarbeit" because they got money from the government but the workers in this company still worked the same amount of hours than before, but they got less income. (October, 2020)

Student

Austria

OTHER / SPOTTED

How tourism recovered from different disasters through history? (April, 2020)

Student

Slovenia

#TourismFromZero 2020. All Rights Reserved. Disclaimer
Some activities within this AIRTH and Tourism 4.0 initiative are part of Tourism 4.0 TRL 3-6 project