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#TourismFromZero initiative

Latest news:

The 2020 pandemic and previous years’ overtourism issues showed us both the benefits, the relevance, and the limits of the tourism, hospitality and leisure industries for society. We cannot foresee the future, but we can listen to challenges and start developing solutions. 

So far we have received more than 900 responses in which these questions have been discussed::

  1. How should we IMAGINE tourism now that we have an opportunity to reset the way we do business?
  2. Which CHANGES would you like to see? If any?
  3. What are your CHALLENGES and CONCERNS?
  4. What are your IDEAS and SOLUTIONS to make it through the pandemic AND into a sustainable and innovative future of tourism?

In the name of the global tourism family, many thanks to every single one of you for the inspiring feedback. Your replies are summarized in the sections below.

Don't forget to share YOUR insights (for the first time or again, with new observations):

  

The 10 quotes below are updated every few minutes and elephant word-clouds are recalculated regularly based on your new survey entries. You have to refresh the page or revisit us every so often to see the changed content.

IDEAS

Exploring the world without cars. (April, 2020)

Tourist

Slovenia

Explore #TourismFromZero perspectives


Different perspectives on the selected topic: ALL

Tourism business representative

Bosnia Herzegovina

Tourist

Singapore

Tourism business representative

Slovakia

#From Instagram

TOURISM MEANS

Tourism means a lot to me. I have been employed from the very beginning since the establishment of the company that deals with passenger transport and travel organization. I really like to organize trips and excursions for groups. (August, 2020)

Tourism employee

Slovenia

CHALLENGES

Travel cancellations by passengers. We are not currently receiving any new bookings. (July, 2020)

Tourism employee

Slovenia

CONCERNS

My biggest concern is being able to find a job during this time of crisis due to the economy being in a recession. Across the globe hospitality companies are laying off employees and are in a hiring freeze. Due to this the possibility of me finding a job right now is very low. I am very nervous about this uncertain future and I am concerned that I may not find a job for a long time. (April, 2020)

Tourism employee

United States

IDEAS

Using VR Technology: Now that people are home for a while, it might be worth considering using VR technology to showcase your accommodation services. In tourism we are faced with a very large number of intangible activities and thus the clients buy a cat in a sack. VR technology could somewhat reduce this intangibility. In addition, people are now in the pre-purchase phase of daydreaming about a new trip. (April, 2020)

Student

Slovenia

I CAN OFFER

Our metodology for marketing is based on customer typologies, personas. We work a lot with models that combine the destination's resources and products with the personas that can be relevant for the destination. We also have resources regarding sustainability issues and culturally sensitivity in tourism, as we work a lot with Sami tourism. (May, 2020)

Tourism or convention office, event organizer

Norway

I NEED

We would need to know more predicitons on the life after. We would need succesfull (guerilla) promotion to (new) markets. (April, 2020)

Tourism business representative

Slovenia

SOLUTIONS

We are solving this bad season by organizing trips and holidays in Slovenia, Croatia, Greece and Italy. (September, 2020)

Tourism employee

Slovenia

EXPLOITATION

VIPs saying we're all in this together to promote themselves. (April, 2020)

Student

Germany

OTHER / SPOTTED

Thank you that you are giving us the possibility to share our own ideas with the world. (November, 2020)

Student

Austria

#TourismFromZero 2020. All Rights Reserved. Disclaimer
Some activities within this AIRTH and Tourism 4.0 initiative are part of Tourism 4.0 TRL 3-6 project