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#TourismFromZero initiative

Latest news:

The 2020 pandemic and previous years’ overtourism issues showed us both the benefits, the relevance, and the limits of the tourism, hospitality and leisure industries for society. We cannot foresee the future, but we can listen to challenges and start developing solutions. 

So far we have received more than 900 responses in which these questions have been discussed::

  1. How should we IMAGINE tourism now that we have an opportunity to reset the way we do business?
  2. Which CHANGES would you like to see? If any?
  3. What are your CHALLENGES and CONCERNS?
  4. What are your IDEAS and SOLUTIONS to make it through the pandemic AND into a sustainable and innovative future of tourism?

In the name of the global tourism family, many thanks to every single one of you for the inspiring feedback. Your replies are summarized in the sections below.

Don't forget to share YOUR insights (for the first time or again, with new observations):

  

The 10 quotes below are updated every few minutes and elephant word-clouds are recalculated regularly based on your new survey entries. You have to refresh the page or revisit us every so often to see the changed content.

CHALLENGES

Deciding which hotel is clean and COVID-19 free is a big decision when deciding where to stay for work during this outbreak. Numerous employers still need their employees to travel for their job, while it may not have to be through airlines, traveling involves the need to stay somewhere for a short period of time. (April, 2020)

Tourist

United States

Explore #TourismFromZero perspectives


Different perspectives on the selected topic: ALL

Tourism business representative

Bosnia Herzegovina

Tourist

Singapore

Tourism business representative

Slovakia

#From Instagram

TOURISM MEANS

A way to learn about different people and cultures, explore and adventure.

Runaway from everydays work and obligations. (April, 2020)

Tourist

Macedonia

CHALLENGES

The challenges I personally have faced are having to cut hours at the bakery I work at at home. It's challenging when I'm not making an income when I am fully capable of working and would love to work.

I also live in the middle of no where with no wifi so it is a challenge to use my laptop to do any sort of work. (April, 2020)

Local resident

United States

CONCERNS

Tourism will change but we don’t for sure know how and people won’t have enough spare income to afford trips and vacations. This will impact my employees and myself for longer than the pandemic and I am not sure how I can safe my employees positions (May, 2020)

Tourism business representative

Germany

IDEAS

Using VR Technology: Now that people are home for a while, it might be worth considering using VR technology to showcase your accommodation services. In tourism we are faced with a very large number of intangible activities and thus the clients buy a cat in a sack. VR technology could somewhat reduce this intangibility. In addition, people are now in the pre-purchase phase of daydreaming about a new trip. (April, 2020)

Student

Slovenia

I CAN OFFER

A vaaast information on local stories, a good network of local and regional stakeholders (Maribor, Slovenia) and a bit of crazy innovativeness that comes with our formats. (April, 2020)

Tourism business representative

Slovenia

I NEED

- Protection

- Safety

- Information

- Positive news

- Communication (June, 2020)

Student

Austria

SOLUTIONS

This is the first time we have found ourselves in such a crisis, so we do not know the solution and good practices. (September, 2020)

Tourism employee

Slovenia

EXPLOITATION

Tourist vouchers should also be redeemable in travel agencies, restaurants, museums and national parks. Now some providers are earning a lot, while others are in red numbers.. (August, 2020)

Tourism employee

Slovenia

OTHER / SPOTTED

Home entertainment by the hand of tourism enterprises

This article explains that many tourism enterprises are keeping the contact with their clients, creating activities for kids and adults to help them go through these hard quarantine times. But, why do they do it if it is not their job?

The idea is keep in touch with the clients, even if they are not going to book anything with them right now, to remind clients that they will still be there when the things get stabilized, clients will remember them and start booking again. It is a long view strategy, but I think it is a smart movement from tourism enterprises instead of being just observers of the disaster.

See the original file here: https://www.hosteltur.com/135925_entretenimiento-en-casa-de-la-mano-de-las-empresas-turisticas.html (April, 2020)

Student

Spain

#TourismFromZero 2020. All Rights Reserved. Disclaimer
Some activities within this AIRTH and Tourism 4.0 initiative are part of Tourism 4.0 TRL 3-6 project