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#TourismFromZero initiative

Latest news:



The 2020 pandemic and previous years’ overtourism issues showed us both the benefits, the relevance, and the limits of the tourism, hospitality and leisure industries for society. We cannot foresee the future, but we can listen to challenges and start developing solutions. 

So far we have received more than 900 responses in which these questions have been discussed::

  1. How should we IMAGINE tourism now that we have an opportunity to reset the way we do business?
  2. Which CHANGES would you like to see? If any?
  3. What are your CHALLENGES and CONCERNS?
  4. What are your IDEAS and SOLUTIONS to make it through the pandemic AND into a sustainable and innovative future of tourism?

In the name of the global tourism family, many thanks to every single one of you for the inspiring feedback. Your replies are summarized in the sections below.

Don't forget to share YOUR insights (for the first time or again, with new observations):

  

The 10 quotes below are updated every few minutes and elephant word-clouds are recalculated regularly based on your new survey entries. You have to refresh the page or revisit us every so often to see the changed content.

EXPLOITATION

Not do much an exploitation as such, but discounting I see amongst hotels in Japan will not save the industry as it causes the Prisoner's Dilemma. Everyone could suffer as a result. (April, 2020)

Student

Japan

Explore #TourismFromZero perspectives


Different perspectives on the selected topic: ALL

Tourism business representative

Bosnia Herzegovina

Tourist

Singapore

Tourism business representative

Slovakia

#From Instagram

TOURISM MEANS

The thing I love the most about travelling is how it changes your perspective on life. Every place, every person and every experience changes you a little bit and affects the way you look at yourself and at others. It is probably one of the best and most effective ways to learn more about yourself and where you come from. (June, 2020)

Student

Slovenia

CHALLENGES

It will be hard to open our own tourism businesses, which action will we have to take, and how long will it take, to have those opportunities back as were presented to us, before the crisis. (April, 2020)

Tourism employee

Slovenia

CONCERNS

I am concerned for the employees at each of the properties because being furlough I imagine is very difficult. I also am concerned for my boss, I do not want him to lose any of the properties because this is not something he can control. I am also concerned for the company as a whole because they are making little money.

In the eyes of the company, I am concerned the employees will not come back after the properties are allowed to reopen, that leaves a lot of hiring and HR work for our company (mainly my boss). I am also concerned to lose a lot of the suppliers we have for each property. (April, 2020)

Tourism employee

United States

IDEAS

Using VR Technology: Now that people are home for a while, it might be worth considering using VR technology to showcase your accommodation services. In tourism we are faced with a very large number of intangible activities and thus the clients buy a cat in a sack. VR technology could somewhat reduce this intangibility. In addition, people are now in the pre-purchase phase of daydreaming about a new trip. (April, 2020)

Student

Slovenia

I CAN OFFER

I want to give you free insights, inspiration, information and best practices from which you can learn – to open and take your hostel or other type of accommodation to the next level. https://hostelobserver.com/ (July, 2020)

Tourism business representative

Germany

I NEED

Till we get an idea of what will be allowed and under what terms it is hard to know resources needed we can only speculate. Maybe it would be god to ask people if they would we willing to travel if 1) quarantine in place 2) only social distancing in place and other questions that we have but I think this is up to regulators - country to make that steps. (April, 2020)

Tourism employee

Slovenia

SOLUTIONS

Given that the country is closed and that people are scared, I don’t see many solutions, and I don’t have good practice yet. I went back to the time when I founded the company. I make reservations for hotels for the citizens of Slovenia, which received a tourist voucher from the state. At the moment, this is the only way I pay all the costs of the company. (July, 2020)

Tourism employee

Slovenia

EXPLOITATION

Not do much an exploitation as such, but discounting I see amongst hotels in Japan will not save the industry as it causes the Prisoner's Dilemma. Everyone could suffer as a result. (April, 2020)

Student

Japan

OTHER / SPOTTED

Communicate: build up your digital community now! Talk to you guests of tomorrow, contact the loyal guests and ask how are they doing. They will really appreciate it. Encourage people to stay home today and travel tomorrow. Share positive messages and make people dream about your destination. (April, 2020)

Tourism business representative

Slovenia

#TourismFromZero 2020. All Rights Reserved. Disclaimer
Some activities within this AIRTH and Tourism 4.0 initiative are part of Tourism 4.0 TRL 3-6 project