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#TourismFromZero initiative

The 2020 pandemic and previous years’ overtourism issues showed us both the benefits, the relevance, and the limits of the tourism, hospitality and leisure industries for society. We cannot foresee the future, but we can listen to challenges and start developing solutions:

  1. How should we IMAGINE tourism now that we have an opportunity to reset the way we do business?
  2. Which CHANGES would you like to see? If any?
  3. What are your CHALLENGES and CONCERNS?
  4. What are your IDEAS and SOLUTIONS to make it through the pandemic AND into a sustainable and innovative future of tourism?

In the name of the global tourism family, many thanks to every single one of you for the inspiring feedback. Your replies are summarized in the sections below.

Don't forget to share YOUR insights (for the first time or again, with new observations):

  

The 10 quotes below are updated every few minutes and elephant word-clouds are recalculated regularly based on your new survey entries. You have to refresh the page or revisit us every so often to see the changed content.

IDEAS

Each government should state real laws in terms of sustainability, even help enterprises, now that the nature is giving us the perfect second chance. And stop giving them the option of paying high fines instead of doing it properly. They should be tough with every enterprise, and help the ones with the lower incomes to become more sustainable, but for real. (April, 2020)

Student

Spain

Explore #TourismFromZero perspectives


Different perspectives on the selected topic: ALL

Tourist

Singapore

Student

Estonia

Researcher, academic

Slovenia

#From Instagram

TOURISM MEANS

To live... to be free and explore the world. (April, 2020)

Student

Germany

CHALLENGES

We lost about one month of our most busy season, thats a huge lost of money. For a small and pretty new business there is no savings, we did a big investment last summer and then we really needed the season to go on as planned. Our biggest challenge right now is to survive. In this strange situation we don´t know anything, will there be a summer season with tourists? How will the next winter be? How are we gonna plan? Do we need to sell away a lot of eqipment to lower our costs and then maybe don´t have enough capacity for next winter? To not know when this will end is the worst part. (April, 2020)

Tourism business representative

Sweden

CONCERNS

The unemployment rate is extremely high during the COVID-19 period. This industry may prefer employees with decades of practical experience instead of graduates with a high-level educational background, let alone in the pandemic period. Such a phenomenon arouses people's bias in working in this industry - job discrimination existed - In many Asian countries, parents won't suggest their kids work for a hotel (not a "decent" job + low salaries/wages) comparing to studying engineer/medicine/CS, etc. (April, 2020)

Student

United States

IDEAS

I believe tourist destinations should do their best to create virtual (hopefully paid) experiences of what their destination is all about, filmed in both VR and normal video. This could allow people at home to get a taste of actually visiting the tourist destination such as Disneyland, Cozumel, or Yosemite. Providing a tour would also hopefully incentivize people to visit the destination once this all blows over. (April, 2020)

Student

United States

I CAN OFFER

I'm a soccer coach for kids. Maybe I can create a practice where they still keep distance, so that we can play again. (June, 2020)

Student

Austria

I NEED

Undisturbed places in the forest where I can swim in the forest, so to speak. Where I can relax and recover from everyday life. (June, 2020)

Student

Austria

SOLUTIONS

Trying out all sorts of different applications and never stop being curious. (April, 2020)

Student

Germany

EXPLOITATION

The protests of stay in place orders. (April, 2020)

Student

United States

OTHER / SPOTTED

We can not go back to normal after the covid19-crisis because before was a crisis too. Climate crisis should be handled like a bigger threat! (April, 2020)

Student

Germany

#TourismFromZero 2020. All Rights Reserved. Disclaimer
Some activities within this AIRTH and Tourism 4.0 initiative are part of Tourism 4.0 TRL 3-6 project