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#TourismFromZero initiative

Latest news:



The 2020 pandemic and previous years’ overtourism issues showed us both the benefits, the relevance, and the limits of the tourism, hospitality and leisure industries for society. We cannot foresee the future, but we can listen to challenges and start developing solutions. 

So far we have received more than 900 responses in which these questions have been discussed::

  1. How should we IMAGINE tourism now that we have an opportunity to reset the way we do business?
  2. Which CHANGES would you like to see? If any?
  3. What are your CHALLENGES and CONCERNS?
  4. What are your IDEAS and SOLUTIONS to make it through the pandemic AND into a sustainable and innovative future of tourism?

In the name of the global tourism family, many thanks to every single one of you for the inspiring feedback. Your replies are summarized in the sections below.

Don't forget to share YOUR insights (for the first time or again, with new observations):

  

The 10 quotes below are updated every few minutes and elephant word-clouds are recalculated regularly based on your new survey entries. You have to refresh the page or revisit us every so often to see the changed content.

IDEAS

Higher impact of encouraging green, long-term sustainable tourism activities worldwide, as this is a perfect opportunity to do so. As we were witnesses that even though those actions were encouraged before, still the industry didn't do enough on this topic (cruises pollution in Venice for example). (April, 2020)

Tourism employee

Slovenia

Explore #TourismFromZero perspectives


Different perspectives on the selected topic: ALL

Tourism business representative

Bosnia Herzegovina

Tourist

Singapore

Tourism business representative

Slovakia

#From Instagram

TOURISM MEANS

I can't describe tourism just with one word, for me its very complex and not all about a business sector. As I'm from Austria, I know that tourism is one of the biggest player in our country and we couldn't live this comfortable life without all the tourists that are visiting us during the year. But at the same time I'm a tourist as well, when I visit other countries or cities, so I can see both sites and think in a world like this we all know both sites and we barely think about the consequences we cause, by traveling this much and "fast". To cut a long story short, tourism means freedom to me but in the same way it can stress me out, as I'm living in Vienna with a lot of ignorance tourists all day long. (October, 2020)

Student

Austria

CHALLENGES

Curenlty there are a lot of unknowns what will hapen to our industry so the biggest challenges are still ahead and the problem is that we do not exactly know what are this challenges. We can try to do some forecasts but it is not possible to know what/when will be allowed and how will countries respond - restrictions other limitations... (April, 2020)

Tourism employee

Slovenia

CONCERNS

We are worried that people will be scared for a long time and will not travel because they will be afraid of infection or possible quarantine after returning from the trip. I'm afraid of losing my job. (August, 2020)

Tourism employee

Slovenia

IDEAS

We are going to focus on local/regional tourists.

People are going to want more sincere/personal contact in this new sterile world.

Our destination is going to gain from the crisis and become an niche destination for aero tourists, since we have a small, not very frequent airport :D (April, 2020)

Tourism business representative

Slovenia

I CAN OFFER

Data on youth travel responses to Covid 19 - now being published with WYSE Travel Confederation. (May, 2020)

Researcher, academic

Netherlands

I NEED

Family, friends, support, fondness, job. (October, 2020)

Student

Austria

SOLUTIONS

Let’s think sustainable, responsible, ecologically and “boutique”. Definition of boutique: authentic experiences in the countryside, connecting local providers, non-mass tourism, uniqueness, local identity, local stories, inclusion of ethno-animation. (August, 2020)

Tourism employee

Slovenia

EXPLOITATION

Some companies, especially in the medical and hygiene sector, have certainly been able to use the pandemic to their advantage. (October, 2020)

Student

Austria

OTHER / SPOTTED

Strategy for opening: personalize your offer. Think about how people will travel and plan how to highlight your strengths. Who will be your buyer? Prepare new experiences for individuals or really small groups involving the locals. (April, 2020)

Tourism business representative

Slovenia

#TourismFromZero 2020. All Rights Reserved. Disclaimer
Some activities within this AIRTH and Tourism 4.0 initiative are part of Tourism 4.0 TRL 3-6 project