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#TourismFromZero initiative

Latest news:



The 2020 pandemic and previous years’ overtourism issues showed us both the benefits, the relevance, and the limits of the tourism, hospitality and leisure industries for society. We cannot foresee the future, but we can listen to challenges and start developing solutions. 

So far we have received more than 900 responses in which these questions have been discussed::

  1. How should we IMAGINE tourism now that we have an opportunity to reset the way we do business?
  2. Which CHANGES would you like to see? If any?
  3. What are your CHALLENGES and CONCERNS?
  4. What are your IDEAS and SOLUTIONS to make it through the pandemic AND into a sustainable and innovative future of tourism?

In the name of the global tourism family, many thanks to every single one of you for the inspiring feedback. Your replies are summarized in the sections below.

Don't forget to share YOUR insights (for the first time or again, with new observations):

  

The 10 quotes below are updated every few minutes and elephant word-clouds are recalculated regularly based on your new survey entries. You have to refresh the page or revisit us every so often to see the changed content.

OTHER / SPOTTED

Thank you that you are giving us the possibility to share our own ideas with the world. (November, 2020)

Student

Austria

Explore #TourismFromZero perspectives


Different perspectives on the selected topic: ALL

Tourism business representative

Bosnia Herzegovina

Tourist

Singapore

Tourism business representative

Slovakia

#From Instagram

TOURISM MEANS

Tourism means that people from other countrys, or this country or even locals are exploring things they usually don´t do in their every-day-life. And for me and my company tourism means everything, if we dont get any guests we can´t run our business. We don´t have any other leg to stand on, tourism is everything. (April, 2020)

Tourism business representative

Sweden

CHALLENGES

After COVID-19, we will face challenges in rebuilding trust within our markets that it will be safe to travel again. There might also come other travel trends that do not pay our region the attention. Companies will be economically weaker and might not be able to develop their service and competence, and we might loose the momentum we had where companies were eager to work with sustainability. Many companies might drop prices and stop caring about which clients they get, as long as they get clients. This can be challenging for the general quality level of tourism business in our region. Higher unemployment can lead to emigration from our region, with the result that it will be challenging for the local places to attract new people and for companies to find the right competence. There might be less willingness to contribute to development and marketing of tourism from the public government's side, as they might loose faith in tourism. (May, 2020)

Tourism or convention office, event organizer

Norway

CONCERNS

During the pandemic I am worried that i will unintentionally get used to the situation, depressions will increase and after the pandemic I am afraid that some people will find it very difficult to get used to their normal life again. (October, 2020)

Student

Austria

IDEAS

I would like to share idea that I've talked about with my roommate. She is from Bosnia and Herzegovina, I am from Serbia, but students in Slovenia. Having looked at the Slovenian mentality, having studied a lot of things at faculty... We are aware that after all this, the situation in our homelands will be very bad, like it will be in the whole world. Thanks to this situation we realized that we had been wrong for years about our countries...

She came up with the idea that after the situation with the corona virus, "when all this is yesterday", we try to put our passports aside (cancel travel reservations around world) and develop national tourism. Let's do our best to visit every part of our country! In this way, we would also act on other sectors. Let's not let our favorite waiters, our favorite receptionists from hotels where we had our best memories, be technologically redundant and out of work! This year our countries need us the most! (April, 2020)

Student

Slovenia

I CAN OFFER

During this time, our company is continuing to do a little "catch-up" and behind the scenes work. This includes spicing up our website (and the property's websites) to attract guests for after quarantine and freshening up our restaurants' menus. Corporate employees are also brain-storming special deals and offers for after quarantine as well. (April, 2020)

Tourism employee

United States

I NEED

We would need to know more predicitons on the life after. We would need succesfull (guerilla) promotion to (new) markets. (April, 2020)

Tourism business representative

Slovenia

SOLUTIONS

Educate tourism workers on sustainable tourism and how to be mindful about locals and the environment. (April, 2020)

Local resident

Slovenia

EXPLOITATION

Travel companies not allowing for partial or full refunds. It is not as if people wanted to cancel their travel and we cannot deter people from traveling in the future by souring their present experiences. (March, 2020)

Student

United States

OTHER / SPOTTED

It's been about 30 years since I started this job. I have experienced the collapse of the Internet bubble, the Lehman shock, the Great East Japan Earthquake, and so on. Marketing techniques such as sales measures, cost control, and attracting customers during these times are the know-how of tourism that cannot be learned in normal times. (June, 2020)

Researcher, academic

Japan

#TourismFromZero 2020. All Rights Reserved. Disclaimer
Some activities within this AIRTH and Tourism 4.0 initiative are part of Tourism 4.0 TRL 3-6 project