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#TourismFromZero initiative

Latest news:



The 2020 pandemic and previous years’ overtourism issues showed us both the benefits, the relevance, and the limits of the tourism, hospitality and leisure industries for society. We cannot foresee the future, but we can listen to challenges and start developing solutions. 

So far we have received more than 900 responses in which these questions have been discussed::

  1. How should we IMAGINE tourism now that we have an opportunity to reset the way we do business?
  2. Which CHANGES would you like to see? If any?
  3. What are your CHALLENGES and CONCERNS?
  4. What are your IDEAS and SOLUTIONS to make it through the pandemic AND into a sustainable and innovative future of tourism?

In the name of the global tourism family, many thanks to every single one of you for the inspiring feedback. Your replies are summarized in the sections below.

Don't forget to share YOUR insights (for the first time or again, with new observations):

  

The 10 quotes below are updated every few minutes and elephant word-clouds are recalculated regularly based on your new survey entries. You have to refresh the page or revisit us every so often to see the changed content.

SOLUTIONS

In January I co-founded www.tourismdeclares.com, which is working to develop a carbon positive tourism framework - we have been delivberately quiet for these last few weeks, but will be working together to develop sustainable recovery plans.

my 2018 book - 'Transforming Travel - Realising the Potential of Sustainable Tourism' - is available for free download for the next three months. Just click here and download: https://lnkd.in/dvF9Jn5 (April, 2020)

Inventor, consultant

France

Explore #TourismFromZero perspectives


Different perspectives on the selected topic: ALL

Tourism business representative

Bosnia Herzegovina

Tourist

Singapore

Tourism business representative

Slovakia

#From Instagram

TOURISM MEANS

Tourism means a lot to me. I have been employed from the very beginning since the establishment of the company that deals with passenger transport and travel organization. I really like to organize trips and excursions for groups. (August, 2020)

Tourism employee

Slovenia

CHALLENGES

After COVID-19, we will face challenges in rebuilding trust within our markets that it will be safe to travel again. There might also come other travel trends that do not pay our region the attention. Companies will be economically weaker and might not be able to develop their service and competence, and we might loose the momentum we had where companies were eager to work with sustainability. Many companies might drop prices and stop caring about which clients they get, as long as they get clients. This can be challenging for the general quality level of tourism business in our region. Higher unemployment can lead to emigration from our region, with the result that it will be challenging for the local places to attract new people and for companies to find the right competence. There might be less willingness to contribute to development and marketing of tourism from the public government's side, as they might loose faith in tourism. (May, 2020)

Tourism or convention office, event organizer

Norway

CONCERNS

The ability of tourism organisations to create systems that will deliver a safe and satisfying tourism experience. (May, 2020)

Researcher, academic

Netherlands

IDEAS

1) Get connected - even with "enemies" - in your destination. The weakest determines the faith of all players of a destination in a pandemic situation.

2) Get digital - digitalization helps to make tourism resilient.

3) Get human - do not focus on profit, focus on customers.

4) Create experiences instead of money traps. (May, 2020)

Researcher, academic

Germany

I CAN OFFER

Data on youth travel responses to Covid 19 - now being published with WYSE Travel Confederation. (May, 2020)

Researcher, academic

Netherlands

I NEED

Organizations that will lobby global governments on behalf of the economy to create a more stable business environment. (July, 2020)

Tourism business representative

Slovenia

SOLUTIONS

Creating new programs and business solutions for small owners that need an extra boost. Sort of a platform for revitalization, shift, changing mind patterns of business owners and transforming them into new stories adapting the situations. (March, 2020)

Tourism business representative

Slovenia

EXPLOITATION

Not do much an exploitation as such, but discounting I see amongst hotels in Japan will not save the industry as it causes the Prisoner's Dilemma. Everyone could suffer as a result. (April, 2020)

Student

Japan

OTHER / SPOTTED

Thank you so much for putting this together it is truly amazing and I hope it makes a difference. (April, 2020)

Student

United States

#TourismFromZero 2020. All Rights Reserved. Disclaimer
Some activities within this AIRTH and Tourism 4.0 initiative are part of Tourism 4.0 TRL 3-6 project