The 2020 pandemic and previous years’ overtourism issues showed us both the benefits, the relevance, and the limits of the tourism, hospitality and leisure industries for society. We cannot foresee the future, but we can listen to challenges and start developing solutions.
So far we have received more than 900 responses in which these questions have been discussed::
How should we IMAGINE tourism now that we have an opportunity to reset the way we do business?
Which CHANGES would you like to see? If any?
What are your CHALLENGES and CONCERNS?
What are your IDEAS and SOLUTIONS to make it through the pandemic AND into a sustainable and innovative future of tourism?
In the name of the global tourism family, many thanks to every single one of you for the inspiring feedback. Your replies are summarized in the sections below.
Don't forget to share YOUR insights (for the first time or again, with new observations):
The 10 quotes below are updated every few minutes and elephant word-clouds are recalculated regularly based on your new survey entries. You have to refresh the page or revisit us every so often to see the changed content.
I CAN OFFER
Our metodology for marketing is based on customer typologies, personas. We work a lot with models that combine the destination's resources and products with the personas that can be relevant for the destination. We also have resources regarding sustainability issues and culturally sensitivity in tourism, as we work a lot with Sami tourism. (May, 2020)
Tourism or convention office, event organizer
Norway
Explore #TourismFromZero perspectives
Different perspectives on the selected topic: ALL
Tourism business representative
Bosnia Herzegovina
Tourist
Singapore
Tourism business representative
Slovakia
#From Instagram
TOURISM MEANS
The thing about travel that leaves the biggest impression on me is definitely just the general vibe/feel you get from a place, not necessarily the main tourist attractions, museums, etc...I think that most of the feeling you get from a city is contributed by the locals; their lifestyle and shared values. That’s why meeting new people and getting to know more about their culture and outlook on life is the thing I’m most excited for when traveling. (April, 2020)
Student
Slovenia
CHALLENGES
Lack of opportunities at the moment to do the sharing and promotion of the destination. Income drop. Strategy reevaluation. (April, 2020)
Tourism employee
Slovenia
CONCERNS
I'm worried I'm going to lose my job. I am very sorry that a successful company that has been operating for 30 years has found itself in such a situation. (August, 2020)
Tourism employee
Slovenia
IDEAS
Reduce air traffic. Reduce car traffic. Increase bike tourism. Innsbruck was just so beautiful without any vehicle noises during the lockdown. (June, 2020)
Student
Austria
I CAN OFFER
I work in the hotel management in a luxury castle. There we can provide our guests the maximum comfort with a 8 ha garden (and we only have 25 rooms/suits) so it is perfect for guests, who want a short break from there everyday life, who wants to relaxe, who wants to enjoy the nature.
So nowadays it is necessary to provide your guests everything they want. That they leave your hotel with a smile. (October, 2020)
Student
Austria
I NEED
We need customers, interesting local providers, accommodations that will meet safety standards. (July, 2020)
Tourism employee
Slovenia
SOLUTIONS
Protect the resource at all costs. If communities and the attraction (I'm thinking here wildlife) isn't benefiting then it's time to re-consider new options. (April, 2020)
Researcher, academic
Canada
EXPLOITATION
Assistance with tourist vouchers only to accommodation facility. Travel agencies were largely excluded because hoteliers do not confirm shared reservations. (July, 2020)
Tourism employee
Slovenia
OTHER / SPOTTED
Strategy for opening: personalize your offer. Think about how people will travel and plan how to highlight your strengths. Who will be your buyer? Prepare new experiences for individuals or really small groups involving the locals. (April, 2020)
