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#TourismFromZero initiative

Latest news:

The 2020 pandemic and previous years’ overtourism issues showed us both the benefits, the relevance, and the limits of the tourism, hospitality and leisure industries for society. We cannot foresee the future, but we can listen to challenges and start developing solutions. 

So far we have received more than 900 responses in which these questions have been discussed::

  1. How should we IMAGINE tourism now that we have an opportunity to reset the way we do business?
  2. Which CHANGES would you like to see? If any?
  3. What are your CHALLENGES and CONCERNS?
  4. What are your IDEAS and SOLUTIONS to make it through the pandemic AND into a sustainable and innovative future of tourism?

In the name of the global tourism family, many thanks to every single one of you for the inspiring feedback. Your replies are summarized in the sections below.

Don't forget to share YOUR insights (for the first time or again, with new observations):

  

The 10 quotes below are updated every few minutes and elephant word-clouds are recalculated regularly based on your new survey entries. You have to refresh the page or revisit us every so often to see the changed content.

SOLUTIONS

https://www.wunderpen.com/ - we sent some letters in the name of our hoteliers and it boomed. The guest wrote personal answers and were very happy. (June, 2020)

Student

Germany

Explore #TourismFromZero perspectives


Different perspectives on the selected topic: ALL

Tourism business representative

Bosnia Herzegovina

Tourist

Singapore

Tourism business representative

Slovakia

#From Instagram

TOURISM MEANS

To me tourism is a big part about a globalized world since it means we can can get out of our usual envirnoment and see something we dont usually see. It is a nice distraction from the normal, boring everyday life and a chance to experience something out of the ordinary. The feeling you get when you finally reach the date of your flight, the excitement rushing through the veins when you board the airplane and then the relief when you finally land in your desired destination, is incredible. Suddenly you are in a whole diffrent world, a whole diffrent culture. It is very important to me, that we are able to see the whole planet that we are living on and experience all the different cultures and vibes that people from other parts of the world give you. (December, 2020)

Student

Austria

CHALLENGES

As an inbound adventure tour operator, the ban on international challenge presented the most immediate challenge with booking cancellations and postponements. Now, as we prepare to relax lockdown restrictions, the challenge is to provide travel experiences that enable guests to travel with us safely and to ensure the continued safety of the communities we visit. (May, 2020)

Tourism business representative

United Kingdom

CONCERNS

At first, of course, I was worried about my health. Nobody knew what was going to happen and therefore they had respect for this pandemic and I hoped that nobody from my circle of friends and family would get infected. But then I heard from friends who were infected that it was not bad for them at all and the flu was often stronger. From then on I was more worried about the economy and how to get out of this lockdown as debt-free as possible (June, 2020)

Student

Austria

IDEAS

Family businesses can bring more of their personality and family stories into their communication. Time to hop on all social media platforms and make content. Content with stories and emotion. (April, 2020)

Student

Slovenia

I CAN OFFER

A vaaast information on local stories, a good network of local and regional stakeholders (Maribor, Slovenia) and a bit of crazy innovativeness that comes with our formats. (April, 2020)

Tourism business representative

Slovenia

I NEED

Some resources I need are some positive statistics about the coronavirus that can help keep people's heads high. (April, 2020)

Local resident

United States

SOLUTIONS

Review how a fine dining restaurant rely on their sense of quality and care to give confidence e.g. Aimsir 2 Michelan Star Restaurant www.aimsir.ie (May, 2020)

Researcher, academic

Ireland {Republic}

EXPLOITATION

Criminals phishing company details to claim subsidies entitled for small businesses in various states of Germany. (May, 2020)

Researcher, academic

Germany

OTHER / SPOTTED

It's been about 30 years since I started this job. I have experienced the collapse of the Internet bubble, the Lehman shock, the Great East Japan Earthquake, and so on. Marketing techniques such as sales measures, cost control, and attracting customers during these times are the know-how of tourism that cannot be learned in normal times. (June, 2020)

Researcher, academic

Japan

#TourismFromZero 2020. All Rights Reserved. Disclaimer
Some activities within this AIRTH and Tourism 4.0 initiative are part of Tourism 4.0 TRL 3-6 project