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#TourismFromZero initiative

Latest news:



The 2020 pandemic and previous years’ overtourism issues showed us both the benefits, the relevance, and the limits of the tourism, hospitality and leisure industries for society. We cannot foresee the future, but we can listen to challenges and start developing solutions. 

So far we have received more than 900 responses in which these questions have been discussed::

  1. How should we IMAGINE tourism now that we have an opportunity to reset the way we do business?
  2. Which CHANGES would you like to see? If any?
  3. What are your CHALLENGES and CONCERNS?
  4. What are your IDEAS and SOLUTIONS to make it through the pandemic AND into a sustainable and innovative future of tourism?

In the name of the global tourism family, many thanks to every single one of you for the inspiring feedback. Your replies are summarized in the sections below.

Don't forget to share YOUR insights (for the first time or again, with new observations):

  

The 10 quotes below are updated every few minutes and elephant word-clouds are recalculated regularly based on your new survey entries. You have to refresh the page or revisit us every so often to see the changed content.

SOLUTIONS

Off the topic more personalized school system would drastically develop our country in a decade. For sure there would be more tourism and sustainability experts. https://www.youtube.com/watch?v=dqTTojTija8 (April, 2020)

Student

Slovenia

Explore #TourismFromZero perspectives


Different perspectives on the selected topic: ALL

Tourism business representative

Bosnia Herzegovina

Tourist

Singapore

Tourism business representative

Slovakia

#From Instagram

TOURISM MEANS

Tourism means the oportunity to travel and experience different environments, be it social or nature or business, tourism offers a wide range of oportunities to people, also means a concern about impacts that this wide spectrum of activities has. (April, 2020)

Student

Slovenia

CHALLENGES

Tourism will probably due to this crisis regressed, so most of tourism services will have a season full of loss. The challenge will be how fast will tourism companies solve the crisis and once again ˝rise from the ashes˝ and countinue. (April, 2020)

Student

Slovenia

CONCERNS

My biggest concern is whether I will be able to find a job after college. Everybody knows that the hospitality industry is one of the main industry's that is feeling the effects of COVID-19. I am really worried that as a graduating senior that I will have a tough time finding a job when the economy is in a recession. The uncertainty of this virus has forced the hospitality industry into a hiring freeze. Due to this I am unsure how long it will take me to find a job after I graduate this May. (April, 2020)

Student

United States

IDEAS

Pre-pandemic challenges including over-tourism, aircraft emission pollution, and budget travels may be things of the past now. This may be a once-in-a-lifetime opportunity to take a look at Sustainable Development Goals seriously and consider how we want to brand tourism going forward. (April, 2020)

Student

Japan

I CAN OFFER

Our metodology for marketing is based on customer typologies, personas. We work a lot with models that combine the destination's resources and products with the personas that can be relevant for the destination. We also have resources regarding sustainability issues and culturally sensitivity in tourism, as we work a lot with Sami tourism. (May, 2020)

Tourism or convention office, event organizer

Norway

I NEED

Cheap credit with low or no participation of own money, funding for tourism developement, higher value of 'de minimis' for one company, more help from NTO to promote out destination. (May, 2020)

Tourism business representative

Slovenia

SOLUTIONS

Group trips of up to 10 passengers within the EU.

Tailored travel programs for individual travelers. (August, 2020)

Tourism employee

Slovenia

EXPLOITATION

Some companies, especially in the medical and hygiene sector, have certainly been able to use the pandemic to their advantage. (October, 2020)

Student

Austria

OTHER / SPOTTED

It's been about 30 years since I started this job. I have experienced the collapse of the Internet bubble, the Lehman shock, the Great East Japan Earthquake, and so on. Marketing techniques such as sales measures, cost control, and attracting customers during these times are the know-how of tourism that cannot be learned in normal times. (June, 2020)

Researcher, academic

Japan

#TourismFromZero 2020. All Rights Reserved. Disclaimer
Some activities within this AIRTH and Tourism 4.0 initiative are part of Tourism 4.0 TRL 3-6 project