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#TourismFromZero initiative

Latest news:

The 2020 pandemic and previous years’ overtourism issues showed us both the benefits, the relevance, and the limits of the tourism, hospitality and leisure industries for society. We cannot foresee the future, but we can listen to challenges and start developing solutions. 

So far we have received more than 900 responses in which these questions have been discussed::

  1. How should we IMAGINE tourism now that we have an opportunity to reset the way we do business?
  2. Which CHANGES would you like to see? If any?
  3. What are your CHALLENGES and CONCERNS?
  4. What are your IDEAS and SOLUTIONS to make it through the pandemic AND into a sustainable and innovative future of tourism?

In the name of the global tourism family, many thanks to every single one of you for the inspiring feedback. Your replies are summarized in the sections below.

Don't forget to share YOUR insights (for the first time or again, with new observations):

  

The 10 quotes below are updated every few minutes and elephant word-clouds are recalculated regularly based on your new survey entries. You have to refresh the page or revisit us every so often to see the changed content.

CONCERNS

I have two points: one is that because of the drecreasing economic, it will be very difficult to find a job after I finish university next year. The other one is that we want to rebuild our economic as fast as possible and substainability will be forgotten. Anf of course the health of my family. (October, 2020)

Student

Austria

Explore #TourismFromZero perspectives


Different perspectives on the selected topic: ALL

Tourism business representative

Bosnia Herzegovina

Tourist

Singapore

Tourism business representative

Slovakia

#From Instagram

TOURISM MEANS

At its best, tourism is the chance to connect with people and nature and to focus on a life not defined by productivity. (April, 2020)

Inventor, consultant

France

CHALLENGES

The first time in 9 years I have not traveled anywhere by plane, I actually spent a whole year '20 in Slovenia (which is not so bad, because Slovenia has really a lot to offer) (November, 2020)

Student

Slovenia

CONCERNS

When flights are being blocked or reduced, the tourism industry would be a major one that being affected hard no matter what reasons are behind the situation. What I am concerning about is, how long does it take to get everything back to normal, the actual situation would be even worse than any types of prediction. For example, It might be possible that all the official organization will be stating that the coronavirus is no longer a big issue for damaging the tourism industry, having a trip is safe now. But it takes more time than we thought to let public believe after the huge panic that the coronavirus caused. So, I personally really concerned about the amount of time for people to actually start traveling like what they used to do, would be still long way to go. (April, 2020)

Student

United States

IDEAS

I believe tourist destinations should do their best to create virtual (hopefully paid) experiences of what their destination is all about, filmed in both VR and normal video. This could allow people at home to get a taste of actually visiting the tourist destination such as Disneyland, Cozumel, or Yosemite. Providing a tour would also hopefully incentivize people to visit the destination once this all blows over. (April, 2020)

Student

United States

I CAN OFFER

Our metodology for marketing is based on customer typologies, personas. We work a lot with models that combine the destination's resources and products with the personas that can be relevant for the destination. We also have resources regarding sustainability issues and culturally sensitivity in tourism, as we work a lot with Sami tourism. (May, 2020)

Tourism or convention office, event organizer

Norway

I NEED

Just a chat. (November, 2020)

Student

Croatia

SOLUTIONS

Due to the current situation the idea of vegetable crates was born in Salzburg, which are delivered home - contactless:

https://www.fraeuleinflora.at/salzburg/gemuese-abo-kiste-salzburg/

There are other initiatives in Austria, which exist due to corona:

https://www.derstandard.at/story/2000116464066/initiativen-in-der-coronakrise-anker-fuer-den-alltag (October, 2020)

Student

Austria

EXPLOITATION

Not do much an exploitation as such, but discounting I see amongst hotels in Japan will not save the industry as it causes the Prisoner's Dilemma. Everyone could suffer as a result. (April, 2020)

Student

Japan

OTHER / SPOTTED

Great to see initiative to re-think and evaluate tourism during the pandemic. Thank you. (April, 2020)

Student

Japan

#TourismFromZero 2020. All Rights Reserved. Disclaimer
Some activities within this AIRTH and Tourism 4.0 initiative are part of Tourism 4.0 TRL 3-6 project