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#TourismFromZero initiative

Latest news:

The 2020 pandemic and previous years’ overtourism issues showed us both the benefits, the relevance, and the limits of the tourism, hospitality and leisure industries for society. We cannot foresee the future, but we can listen to challenges and start developing solutions. 

So far we have received more than 900 responses in which these questions have been discussed::

  1. How should we IMAGINE tourism now that we have an opportunity to reset the way we do business?
  2. Which CHANGES would you like to see? If any?
  3. What are your CHALLENGES and CONCERNS?
  4. What are your IDEAS and SOLUTIONS to make it through the pandemic AND into a sustainable and innovative future of tourism?

In the name of the global tourism family, many thanks to every single one of you for the inspiring feedback. Your replies are summarized in the sections below.

Don't forget to share YOUR insights (for the first time or again, with new observations):

  

The 10 quotes below are updated every few minutes and elephant word-clouds are recalculated regularly based on your new survey entries. You have to refresh the page or revisit us every so often to see the changed content.

I NEED

Senior industry professionals giving guidance to those who are just starting out in this industry during these troubling times. (March, 2020)

Student

United States

Explore #TourismFromZero perspectives


Different perspectives on the selected topic: ALL

Tourism business representative

Bosnia Herzegovina

Tourist

Singapore

Tourism business representative

Slovakia

#From Instagram

TOURISM MEANS

Joie de vivre. (April, 2020)

Tourism employee

Slovenia

CHALLENGES

A complete drop in sales. (August, 2020)

Tourism employee

Slovenia

CONCERNS

People have less appetite for travelling in flying aluminium tubes or sailing in floating tin cans. (May, 2020)

Tourism or convention office, event organizer

United Kingdom

IDEAS

Finding unknown path and parts of solitude, detoxing etc. has been an emerging trend for the last couple of years and I do believe this is a way we could be able to deal with current situation. Slovenia still has lots of unpopulated and secluded areas that could be a great resource to start working on secluded and off the grid holiday packages that are more connected with local experiences and general well being. I believe back to nature should be one of our primary focus during the upcoming tourism season and creating a bond between lesser people that includes spiritual, sport, culture and creative ways of spending time outdoors. We always considered outdoors as being only a spiritual and sports related free time activities, but culture should start being one of the vocal points that should be included in this spectrum now. (March, 2020)

Tourism business representative

Slovenia

I CAN OFFER

As a second year MBA student at Kyoto University, I would be happy to help gather information and resources available. (April, 2020)

Student

Japan

I NEED

Resources for online marketing and website redesign. (July, 2020)

Tourism business representative

Slovenia

SOLUTIONS

Restrict AirBnb accommodations to be only available in high season months, limit the maximum commisson for OTA like Booking.com and Expedia. (April, 2020)

Tourism or convention office, event organizer

Slovenia

EXPLOITATION

The media partly exploit the situation of the pandemic to get attention and generate sales. However, the media is not aware, or perhaps unfortunately they are - even sadder that this hype in the media - can make the population sick. (October, 2020)

Student

Austria

OTHER / SPOTTED

Whilst this is major setback for tourism as we know it and many businesses will suffer as a result, I at least hope this will present an opportunity for the industry to change for the better. A more sustainable approach to tourism is needed, perhaps this will kick start it. (May, 2020)

Tourism business representative

United Kingdom

#TourismFromZero 2020. All Rights Reserved. Disclaimer
Some activities within this AIRTH and Tourism 4.0 initiative are part of Tourism 4.0 TRL 3-6 project