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#TourismFromZero initiative

Latest news:

The 2020 pandemic and previous years’ overtourism issues showed us both the benefits, the relevance, and the limits of the tourism, hospitality and leisure industries for society. We cannot foresee the future, but we can listen to challenges and start developing solutions. 

So far we have received more than 900 responses in which these questions have been discussed::

  1. How should we IMAGINE tourism now that we have an opportunity to reset the way we do business?
  2. Which CHANGES would you like to see? If any?
  3. What are your CHALLENGES and CONCERNS?
  4. What are your IDEAS and SOLUTIONS to make it through the pandemic AND into a sustainable and innovative future of tourism?

In the name of the global tourism family, many thanks to every single one of you for the inspiring feedback. Your replies are summarized in the sections below.

Don't forget to share YOUR insights (for the first time or again, with new observations):

  

The 10 quotes below are updated every few minutes and elephant word-clouds are recalculated regularly based on your new survey entries. You have to refresh the page or revisit us every so often to see the changed content.

TOURISM MEANS

Joie de vivre. (April, 2020)

Tourism employee

Slovenia

Explore #TourismFromZero perspectives


Different perspectives on the selected topic: ALL

Tourism business representative

Bosnia Herzegovina

Tourist

Singapore

Tourism business representative

Slovakia

#From Instagram

TOURISM MEANS

Enjoying unforgettable time away from home, relax and forget everyday life for a few moments, days or weeks. Spending time in another region where I support the local industry and economy with my expenditures I take there. (October, 2020)

Student

Austria

CHALLENGES

In my opinion the biggest challenge will be how to alleviate the deep grounded fear that is right now in people and how to persuade them that the world is still safe place for travelling and that other people are not threat anymore. The political measures and role of media are going to be the two mayor factors that will either encourage people to be positive or negative, pesimistic. They will either encourage people to go back to before established travelling routines and continue their lives or block them with reporting just negative news, as the media is doing right now globally. (April, 2020)

Student

Slovenia

CONCERNS

Tourism in general was strongly affected by the global crisis which we are just starting to recover from. I am sure that once all borders are open again, tourism will quickly return to its previous state. What worries me is the attitude that some people will probably have towards tourists from countries which were strongly affected by the virus. The locals might not be as hospitable to certain tourists as before. This might be a big problem since hospitality is the main factor in tourism industry. (June, 2020)

Student

Slovenia

IDEAS

Because staying at home all day and scrolling through old photos of your travels increases your desire to travel even more, I came up with an idea to virtually travel to the destination you have always wanted to go! On one website we would combine the countries, cities, attractions, etc. who have the technology to present themselves in a virtual way so they can show their product or experience to the wider public. Attractions could also market their products and offer the customer to buy a voucher for future visits to help with the financial crisis they are facing. The slogan would be something like this: Don't stop traveling, travel in a different (virtual) way! With this idea we also aim to encourage as many tourism business owners as possible to put their businesses in a virtual form to ensure that they can be seen even during these hard times. It gives them a chance right now to target more people and to improve their engagement. And when this crisis is over the site would still be active for fulfilling the same purpose - to give a chance to the providers to represent themselves in a virtual way. (March, 2020)

Student

Slovenia

I CAN OFFER

I want to give you free insights, inspiration, information and best practices from which you can learn – to open and take your hostel or other type of accommodation to the next level. https://hostelobserver.com/ (July, 2020)

Tourism business representative

Germany

I NEED

Trainings concerning how to successfully hold a webinar and keep connections after the online events. (April, 2020)

Tourism or convention office, event organizer

United States

SOLUTIONS

We need an effective vaccine that will protect the population and allow it to travel normally. (August, 2020)

Tourism employee

Slovenia

EXPLOITATION

There have been cases I heard of where companies would apply for financial support from the government, even though they where not entitled to get it and had no real need for it. (June, 2020)

Student

Austria

OTHER / SPOTTED

Allow free travel insurance, people are afraid to book because they feel the risk to have their trip cancelled. (April, 2020)

Tourist

Italy

#TourismFromZero 2020. All Rights Reserved. Disclaimer
Some activities within this AIRTH and Tourism 4.0 initiative are part of Tourism 4.0 TRL 3-6 project