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#TourismFromZero initiative

Latest news:



The 2020 pandemic and previous years’ overtourism issues showed us both the benefits, the relevance, and the limits of the tourism, hospitality and leisure industries for society. We cannot foresee the future, but we can listen to challenges and start developing solutions. 

So far we have received more than 900 responses in which these questions have been discussed::

  1. How should we IMAGINE tourism now that we have an opportunity to reset the way we do business?
  2. Which CHANGES would you like to see? If any?
  3. What are your CHALLENGES and CONCERNS?
  4. What are your IDEAS and SOLUTIONS to make it through the pandemic AND into a sustainable and innovative future of tourism?

In the name of the global tourism family, many thanks to every single one of you for the inspiring feedback. Your replies are summarized in the sections below.

Don't forget to share YOUR insights (for the first time or again, with new observations):

  

The 10 quotes below are updated every few minutes and elephant word-clouds are recalculated regularly based on your new survey entries. You have to refresh the page or revisit us every so often to see the changed content.

OTHER / SPOTTED

I really like the idea. But I am afraid the world is too greedy to make any honest changes in any other direction than making money/profit. (May, 2020)

Tourism business representative

Slovenia

Explore #TourismFromZero perspectives


Different perspectives on the selected topic: ALL

Tourism business representative

Bosnia Herzegovina

Tourist

Singapore

Tourism business representative

Slovakia

#From Instagram

TOURISM MEANS

Tourism is a way to see our society (and ourselves) differently. (June, 2020)

Researcher, academic

China

CHALLENGES

Due to limitations resulting from the spread of the coronavirus, we made only two trips this year. We had to postpone other trips to next year. Part of the employees are still at home waiting for work. (August, 2020)

Tourism employee

Slovenia

CONCERNS

The recovery from coronavirus will see those who are not committed to sustainability say we have to postpone such concerns and focus on growth.

Those who are committed to sustainability risk believing too greatly that 'this is our moment', and not challenging our own assumptions enough. (April, 2020)

Inventor, consultant

France

IDEAS

A seemingly easy solution is a better distribution in destinations, places, tourism products. For example: when I was in Zakynthos, Greece, everyone one the island had the infamous »shipwreck« beach on their minds. Everyone wanted to go there (as you can see in the picture, me included). It's really something. BUT, just a few minutes away there was a stunning, picture-perfect hidden beach with white sand, exceptional views and no people. Exactly, NONE. I hope I made my point clear. I am still really happy I got to see that beach, I will never forget it. (April, 2020)

Student

Slovenia

I CAN OFFER

I work in the hotel management in a luxury castle. There we can provide our guests the maximum comfort with a 8 ha garden (and we only have 25 rooms/suits) so it is perfect for guests, who want a short break from there everyday life, who wants to relaxe, who wants to enjoy the nature.

So nowadays it is necessary to provide your guests everything they want. That they leave your hotel with a smile. (October, 2020)

Student

Austria

I NEED

We would need to know more predicitons on the life after. We would need succesfull (guerilla) promotion to (new) markets. (April, 2020)

Tourism business representative

Slovenia

SOLUTIONS

Restrict AirBnb accommodations to be only available in high season months, limit the maximum commisson for OTA like Booking.com and Expedia. (April, 2020)

Tourism or convention office, event organizer

Slovenia

EXPLOITATION

Some companies, especially in the medical and hygiene sector, have certainly been able to use the pandemic to their advantage. (October, 2020)

Student

Austria

OTHER / SPOTTED

Strategy for opening: personalize your offer. Think about how people will travel and plan how to highlight your strengths. Who will be your buyer? Prepare new experiences for individuals or really small groups involving the locals. (April, 2020)

Tourism business representative

Slovenia

#TourismFromZero 2020. All Rights Reserved. Disclaimer
Some activities within this AIRTH and Tourism 4.0 initiative are part of Tourism 4.0 TRL 3-6 project