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#TourismFromZero initiative

Latest news:

The 2020 pandemic and previous years’ overtourism issues showed us both the benefits, the relevance, and the limits of the tourism, hospitality and leisure industries for society. We cannot foresee the future, but we can listen to challenges and start developing solutions. 

So far we have received more than 900 responses in which these questions have been discussed::

  1. How should we IMAGINE tourism now that we have an opportunity to reset the way we do business?
  2. Which CHANGES would you like to see? If any?
  3. What are your CHALLENGES and CONCERNS?
  4. What are your IDEAS and SOLUTIONS to make it through the pandemic AND into a sustainable and innovative future of tourism?

In the name of the global tourism family, many thanks to every single one of you for the inspiring feedback. Your replies are summarized in the sections below.

Don't forget to share YOUR insights (for the first time or again, with new observations):

  

The 10 quotes below are updated every few minutes and elephant word-clouds are recalculated regularly based on your new survey entries. You have to refresh the page or revisit us every so often to see the changed content.

IDEAS

Using VR Technology: Now that people are home for a while, it might be worth considering using VR technology to showcase your accommodation services. In tourism we are faced with a very large number of intangible activities and thus the clients buy a cat in a sack. VR technology could somewhat reduce this intangibility. In addition, people are now in the pre-purchase phase of daydreaming about a new trip. (April, 2020)

Student

Slovenia

Explore #TourismFromZero perspectives


Different perspectives on the selected topic: ALL

Tourism business representative

Bosnia Herzegovina

Tourist

Singapore

Tourism business representative

Slovakia

#From Instagram

TOURISM MEANS

Travelling for me is pushing myself out of the comfort zone and going into the unknown. It broadens your mind and gives you experience only you have. The trip to Cuba gave me a lot of first time experience. From buying and smoking my first cigar and exploring the history of that amazing country. If it wasn’t for that trip I would never find my love for cigars and that is the point of travelling for me. It’s not about the short term experience that travelling provides but about the long term experience that changes you for the rest of your life. (May, 2020)

Student

Slovenia

CHALLENGES

The first time in 9 years I have not traveled anywhere by plane, I actually spent a whole year '20 in Slovenia (which is not so bad, because Slovenia has really a lot to offer) (November, 2020)

Student

Slovenia

CONCERNS

A new wave of infections, new restrictions on movement and travel. I'm worried about the collapse of the agency, the loss of the job. (August, 2020)

Tourism employee

Slovenia

IDEAS

It is difficult to give an opinion on this point, since mankind has never been in such a similar situation before. (December, 2020)

Student

Austria

I CAN OFFER

humor (April, 2020)

Tourism employee

Slovenia

I NEED

Open borders for travel. Accurate and up-to-date information on new epicenters of infections. (August, 2020)

Tourism employee

Slovenia

SOLUTIONS

Moving forward, I believe all hospitality companies from the executives to the property GM should have a detailed plan on how to adapt their businesses during pandemics. This will not be the last time we face a problem like this. (March, 2020)

Student

United States

EXPLOITATION

Not do much an exploitation as such, but discounting I see amongst hotels in Japan will not save the industry as it causes the Prisoner's Dilemma. Everyone could suffer as a result. (April, 2020)

Student

Japan

OTHER / SPOTTED

We need to rethink and build a more sustainable and transparent system. (June, 2020)

Researcher, academic

China

#TourismFromZero 2020. All Rights Reserved. Disclaimer
Some activities within this AIRTH and Tourism 4.0 initiative are part of Tourism 4.0 TRL 3-6 project