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#TourismFromZero initiative

Latest news:



The 2020 pandemic and previous years’ overtourism issues showed us both the benefits, the relevance, and the limits of the tourism, hospitality and leisure industries for society. We cannot foresee the future, but we can listen to challenges and start developing solutions. 

So far we have received more than 900 responses in which these questions have been discussed::

  1. How should we IMAGINE tourism now that we have an opportunity to reset the way we do business?
  2. Which CHANGES would you like to see? If any?
  3. What are your CHALLENGES and CONCERNS?
  4. What are your IDEAS and SOLUTIONS to make it through the pandemic AND into a sustainable and innovative future of tourism?

In the name of the global tourism family, many thanks to every single one of you for the inspiring feedback. Your replies are summarized in the sections below.

Don't forget to share YOUR insights (for the first time or again, with new observations):

  

The 10 quotes below are updated every few minutes and elephant word-clouds are recalculated regularly based on your new survey entries. You have to refresh the page or revisit us every so often to see the changed content.

TOURISM MEANS

What I love about traveling is not the destination itself, but the feeling during the trip as well as the people you travel with. Although I visited some destinations several times, each time it was different. Friends, the time spent with them and the anecdotes that remain are what I love the most about every trip. (May, 2020)

Student

Serbia

Explore #TourismFromZero perspectives


Different perspectives on the selected topic: ALL

Tourism business representative

Bosnia Herzegovina

Tourist

Singapore

Tourism business representative

Slovakia

#From Instagram

TOURISM MEANS

For me tourism is about: exploring new cultures and places; Learning to see the world through new perspectives; getting away from it all; life-long memories; meeting new people; relaxing, speaking other languages, happy times with family and friends. (May, 2020)

Researcher, academic

France

CHALLENGES

The challenge is to adjust the travel offer. Previously, we mainly organized longer trips to other continents, but now we are forced to prepare new products. We are preparing one- and multi-day trips around Slovenia, but after such trips there is less interest from our guests. They mostly travel around Slovenia alone. (August, 2020)

Tourism employee

Slovenia

CONCERNS

That this will be going on for a long time. Well it is not a concern but a known fact that economy, tourism and everything we know will collapse and will need to be established once again. That is why I think and I want to participate in tourism from zero, because we will be one of the first ones which will do something about it. (March, 2020)

Student

Slovenia

IDEAS

Each stakeholder will need to devise his own communication tactics. The key is to recognize when consumers will enter into the daydreaming about holidays phase. As long as the media is dominated by posts about the corona virus, consumers will find it difficult to get their thoughts set on holidays. So it is crucial that the situation is monitored daily, prepare a plan and activate it as we begin to arrive at (new) normality. (April, 2020)

Student

Slovenia

I CAN OFFER

As a tourism student, I can currently contribute to the renovation of tourism by helping with various tourism-related projects where I feel I can contribute. (April, 2020)

Student

Slovenia

I NEED

Global trends including European tourism ones

Advanced cases on sustainable tourism coping with COVID (June, 2020)

Researcher, academic

Japan

SOLUTIONS

Trying out all sorts of different applications and never stop being curious. (April, 2020)

Student

Germany

EXPLOITATION

Criminals phishing company details to claim subsidies entitled for small businesses in various states of Germany. (May, 2020)

Researcher, academic

Germany

OTHER / SPOTTED

I really like the idea. But I am afraid the world is too greedy to make any honest changes in any other direction than making money/profit. (May, 2020)

Tourism business representative

Slovenia

#TourismFromZero 2020. All Rights Reserved. Disclaimer
Some activities within this AIRTH and Tourism 4.0 initiative are part of Tourism 4.0 TRL 3-6 project