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#TourismFromZero initiative

Latest news:

The 2020 pandemic and previous years’ overtourism issues showed us both the benefits, the relevance, and the limits of the tourism, hospitality and leisure industries for society. We cannot foresee the future, but we can listen to challenges and start developing solutions. 

So far we have received more than 900 responses in which these questions have been discussed::

  1. How should we IMAGINE tourism now that we have an opportunity to reset the way we do business?
  2. Which CHANGES would you like to see? If any?
  3. What are your CHALLENGES and CONCERNS?
  4. What are your IDEAS and SOLUTIONS to make it through the pandemic AND into a sustainable and innovative future of tourism?

In the name of the global tourism family, many thanks to every single one of you for the inspiring feedback. Your replies are summarized in the sections below.

Don't forget to share YOUR insights (for the first time or again, with new observations):

  

The 10 quotes below are updated every few minutes and elephant word-clouds are recalculated regularly based on your new survey entries. You have to refresh the page or revisit us every so often to see the changed content.

I NEED

I may want to have any resources shows how exactly the tourism industry will be recovered from previous cases such as the SARS or H1N1, and any resources that showing the prediction of how long the tourism industry should be recovered. Then take a look on its differnece. (April, 2020)

Student

United States

Explore #TourismFromZero perspectives


Different perspectives on the selected topic: ALL

Tourism business representative

Bosnia Herzegovina

Tourist

Singapore

Tourism business representative

Slovakia

#From Instagram

TOURISM MEANS

Freedom, openness, tolerance, globalization, (May, 2020)

Student

Germany

CHALLENGES

Such as Japanese government, we need to avoid the following “Three Cs”; (https://www.kantei.go.jp/jp/content/000061935.pdf)

C1: Confined spaces (with poor ventilation)

C2: Crowded places (with many people nearby)

C3: Close contact (with people)

I thought the challenge/ essential impact during/ after COVID to tourism/ service industry is the avoidance of “Three Cs” in contact points between service provider and user. That affects facility use restrictions for the former and expectation alteration by going-out restriction throughout my three perspectives in T0. (June, 2020)

Researcher, academic

Japan

CONCERNS

We are worried that people will be scared for a long time and will not travel because they will be afraid of infection or possible quarantine after returning from the trip. I'm afraid of losing my job. (August, 2020)

Tourism employee

Slovenia

IDEAS

Gov'ts will be facing budget deficits in coming years and tourism programs may be impacted. Right now tour operators are emerging across the circumpolar world. They are often competing against larger, more established operators from the outside. I think it's important to look at eligibility requirements for gov't funding, and that regional funding be directed towards Arctic-based operators, as they are the smallest and most vulnerable. This is not the case in all circumpolar jurisdictions. We should use scarce public resources to support local tourism industries. (April, 2020)

Tourism business representative

Canada

I CAN OFFER

Our metodology for marketing is based on customer typologies, personas. We work a lot with models that combine the destination's resources and products with the personas that can be relevant for the destination. We also have resources regarding sustainability issues and culturally sensitivity in tourism, as we work a lot with Sami tourism. (May, 2020)

Tourism or convention office, event organizer

Norway

I NEED

Open borders for travel. Accurate and up-to-date information on new epicenters of infections. (August, 2020)

Tourism employee

Slovenia

SOLUTIONS

Not specifically, but it's crucial to use the right psychological procedures (right words, slogans, music, messages) in marketing purposes. The goal of that would be managing crowds of people (tourists) in order to diminish their anxiety, fear of other people and travelling around. (April, 2020)

Student

Slovenia

EXPLOITATION

The protests of stay in place orders. (April, 2020)

Student

United States

OTHER / SPOTTED

Communicate: build up your digital community now! Talk to you guests of tomorrow, contact the loyal guests and ask how are they doing. They will really appreciate it. Encourage people to stay home today and travel tomorrow. Share positive messages and make people dream about your destination. (April, 2020)

Tourism business representative

Slovenia

#TourismFromZero 2020. All Rights Reserved. Disclaimer
Some activities within this AIRTH and Tourism 4.0 initiative are part of Tourism 4.0 TRL 3-6 project