The 2020 pandemic and previous years’ overtourism issues showed us both the benefits, the relevance, and the limits of the tourism, hospitality and leisure industries for society. We cannot foresee the future, but we can listen to challenges and start developing solutions.
So far we have received more than 900 responses in which these questions have been discussed::
How should we IMAGINE tourism now that we have an opportunity to reset the way we do business?
Which CHANGES would you like to see? If any?
What are your CHALLENGES and CONCERNS?
What are your IDEAS and SOLUTIONS to make it through the pandemic AND into a sustainable and innovative future of tourism?
In the name of the global tourism family, many thanks to every single one of you for the inspiring feedback. Your replies are summarized in the sections below.
Don't forget to share YOUR insights (for the first time or again, with new observations):
The 10 quotes below are updated every few minutes and elephant word-clouds are recalculated regularly based on your new survey entries. You have to refresh the page or revisit us every so often to see the changed content.
OTHER / SPOTTED
Whilst this is major setback for tourism as we know it and many businesses will suffer as a result, I at least hope this will present an opportunity for the industry to change for the better. A more sustainable approach to tourism is needed, perhaps this will kick start it. (May, 2020)
Tourism business representative
United Kingdom
Explore #TourismFromZero perspectives
Different perspectives on the selected topic: ALL
Tourism business representative
Bosnia Herzegovina
Tourist
Singapore
Tourism business representative
Slovakia
#From Instagram
TOURISM MEANS
A set of services or service systems to provide transformative experiences to customers. (April, 2020)
Researcher, academic
Japan
CHALLENGES
We are trying to figure out, what kind of tourist are there going to be after the COVID-19. How can we address them?
How can we make our business stable?
How to connect with other regional stakeholders to be more stable and present in future market? (April, 2020)
Tourism business representative
Slovenia
CONCERNS
The unemployment rate is extremely high during the COVID-19 period. This industry may prefer employees with decades of practical experience instead of graduates with a high-level educational background, let alone in the pandemic period. Such a phenomenon arouses people's bias in working in this industry - job discrimination existed - In many Asian countries, parents won't suggest their kids work for a hotel (not a "decent" job + low salaries/wages) comparing to studying engineer/medicine/CS, etc. (April, 2020)
Student
United States
IDEAS
Because staying at home all day and scrolling through old photos of your travels increases your desire to travel even more, I came up with an idea to virtually travel to the destination you have always wanted to go! On one website we would combine the countries, cities, attractions, etc. who have the technology to present themselves in a virtual way so they can show their product or experience to the wider public. Attractions could also market their products and offer the customer to buy a voucher for future visits to help with the financial crisis they are facing. The slogan would be something like this: Don't stop traveling, travel in a different (virtual) way! With this idea we also aim to encourage as many tourism business owners as possible to put their businesses in a virtual form to ensure that they can be seen even during these hard times. It gives them a chance right now to target more people and to improve their engagement. And when this crisis is over the site would still be active for fulfilling the same purpose - to give a chance to the providers to represent themselves in a virtual way. (March, 2020)
Student
Slovenia
I CAN OFFER
The local knowledge, for hiking in the surrounding mountains. I can show beautiful little places in nature to relax. (June, 2020)
Student
Austria
I NEED
As I do understand that understanding topics we take them at school is important, we should take this opportunity for the whole tourism sector to step together and create a good set of actions. As there would be actions taken from an actions such as recommended, we would have an opportunity to change an educating system as well, as we all know, it needs an upgrade. Students (from what we talk to each other) would like to be present at resolving actual current problems more, as some teachers already are taking these actions (for example giving students to write, think and evolve solutions to the actual problems happening in present time). (April, 2020)
Tourism employee
Slovenia
SOLUTIONS
We try to be in contact with our guests and followers through our social media. We are publishing more content for inspiration and also with a support for local businesses. (April, 2020)
Tourism or convention office, event organizer
Slovenia
EXPLOITATION
There have been cases I heard of where companies would apply for financial support from the government, even though they where not entitled to get it and had no real need for it. (June, 2020)
Student
Austria
OTHER / SPOTTED
Communicate: build up your digital community now! Talk to you guests of tomorrow, contact the loyal guests and ask how are they doing. They will really appreciate it. Encourage people to stay home today and travel tomorrow. Share positive messages and make people dream about your destination. (April, 2020)
